Sneak Peek: ‘Blend’ by Instagram – An Exciting New Way to Share Reels with Your Bestie!
Instagram is developing a “Blend” feature that creates a private feed of Reels recommended for you and a friend.
According to a screenshot posted on X by Paluzzi, a Blend would include “Reels recommendations based on Reels you’ve shared with each other and your Reels interests.”In other words, if you invited a friend to a “Blend,” Instagram would generate a personalized feed of Reels that it believes the two of you would be interested in.
#Instagram is working on Blend: #Reels recommendations based on reels you've shared each other and your reels interests 👀 ℹ️ Private between the two of you.
Since people already send each other Reels via DMs, Instagram would now be using that data to proactively recommend and display Reels that it believes a pair of users would enjoy.
If released, Blend would give Instagram Reels users access to a fun and collaborative feature that isn’t available on its rival platform, TikTok.
