“Transformative Leadership: Aaron Levie Pioneers Box’s Third Era with Emphasis on Automating Workflows and AI”
A few years later, Levie’s original idea was becoming commoditized, and he switched gears to enterprise content management in the cloud.
Traditional enterprise content management, whether on prem or in the cloud, has involved storing, managing, securing and governing unstructured content.
Today, the industry is changing once more, and Box is again working to position itself on the forefront of that shift.
Levie has always had a knack for seeing where the puck is going, and his company is embracing the software shift toward AI and workflow automation.
Last year, Box bought Crooze, a small company that specializes in workflow automation and metadata management with integrations into Box, making it a logical acquisition target.