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The Advantages of Being the Final Player in a Category Launch

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When Jordan Nathan launched his DTC nontoxic cookware company, Caraway, in 2019, he knew he was not the only founder trying to sell a new brand of pots and pans to millennials scrolling through Instagram. When Caraway launched, it joined companies like Our Place, Great Jones and Made In Cookware in an increasingly crowded category of online cookware startups. Caraway’s competitors also helped Caraway decide to start talking to retailers early in the process. You can now find Caraway sets at Target and Costco, among others. While being a later entrant helped Caraway in many ways, it did hurt them in one area, Nathan said.

“Silent Debut: Amazon Introduces Bazaar for Quick Fashion and Lifestyle Offerings in India”

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Amazon has quietly introduced a “special store” called Bazaar in India, featuring affordable and trendy fashion and lifestyle products, as it ramps up efforts against Walmart-owned Flipkart and Reliance’s Ajio, which have made deeper inroads in the Indian fast-fashion market. “India e-commerce category mix is changing; Mobiles and Consumer electronics share is declining. Fashion has seen the strongest growth since FY19, and now holds the highest category share,” Bernstein analysts wrote in a note last month. India is a key overseas market for Amazon, which has invested more than $11 billion in the country to date. The fast-fashion e-commerce market has gained significant traction in India in recent years, with local startups drawing inspiration from global pioneers like Zara, H&M, and Uniqlo.

“Unleashing the Thirst for Innovation: Vying VC-Funded Beverage Brands Set to Revolutionize the Market Against Coke and Pepsi”

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Liquid Death is just one of many VC-backed beverage startups ready to disrupt Coke and Pepsi Venture-backed beverage startups continue to popOn March 11, a fizzy startup announced that it had raised $67 million at a $1.4 billion valuation and reached $263 million in sales in 2023. Did you guess that this startup is Liquid Death, a canned water company? (Liquid Death declined to comment.) It also rose to be the 11th fastest-growing beverage brand in the last month, besting brands like Monster Energy, Gatorade and Liquid Death. Olipop and Liquid Death seem well on their way.

“Effortlessly Declutter your iPhone with MacPaw’s Latest Photo Management App”

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MacPaw, which makes Mac and iOS apps, has released a new iPhone app called CleanMyPhone, which helps users free up storage by removing duplicate photos and cleaning up other unwanted images. Declutter detects and scans your photos to find duplicates, screenshots, screen recordings, TikTok videos, app folders and blurred images. That’s why you might want to have a look at some of the grouped photos before cleaning them. In the Uniques category, you might find some images that you can delete. If you don’t want the app to scan certain images, you can mark them as sensitive.

“Unlocking the Power of Gut Health and Hypergrowth with Ben Goodwin of Olipop”

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Welcome back to Found, where we get the stories behind the startups. This week Becca and Dom are joined by Ben Goodwin, the co-founder and CEO of Olipop, a soda startup making low-sugar pop with probiotics. Goodwin talked about his foray into the soda space after working in kombucha and discovering the positive impacts of paying attention to microbiome health. They also talk about the questions they wished they dove into more, like what the process was like to get Olipop eligible for Medicare reimbursements. Plus, they talk about their relationship — and lack thereof — to the soda category in general.

“Exploring the Intersection of Gut Health and Hypergrowth with Ben Goodwin of Olipop”

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Welcome back to Found, where we get the stories behind the startups. This week Becca and Dom are joined by Ben Goodwin, the co-founder and CEO of Olipop, a soda startup making low-sugar pop with probiotics. Goodwin talked about his foray into the soda space after working in kombucha and discovering the positive impacts of paying attention to microbiome health. They also talk about the questions they wished they dove into more, like what the process was like to get Olipop eligible for Medicare reimbursements. Plus, they talk about their relationship — and lack thereof — to the soda category in general.

“Unlocking the Synergy of Gut Health and Hypergrowth: An Interview with Ben Goodwin of Olipop”

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Welcome back to Found, where we get the stories behind the startups. This week Becca and Dom are joined by Ben Goodwin, the co-founder and CEO of Olipop, a soda startup making low-sugar pop with probiotics. Goodwin talked about his foray into the soda space after working in kombucha and discovering the positive impacts of paying attention to microbiome health. They also talk about the questions they wished they dove into more, like what the process was like to get Olipop eligible for Medicare reimbursements. Plus, they talk about their relationship — and lack thereof — to the soda category in general.

Is Apple’s Vision Pro Launch a Groundhog Day for Immersive Computing?

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Apple’s Vision Pro headset is set to finally launch in the U.S. on February 2, at a retail price of $3,499. Apple originally announced Vision Pro last June at its annual developer event, and it’s been teasing out hands-on time to select media, influencers and developers in an extended hype and ecosystem preparation event ever since. The big question remains, will Apple Vision Pro meaningfully move the needle on immersive computing – or will it be yet another splashy launch for a VR/AR/MR product that fails to change the status quo? Based on the handful of first-hand accounts available, one thing seems clear about Apple Vision Pro: No one’s doubting its quality or capabilities. Curiously, much of what Apple pitched with the Vision Pro launch focused on things you already do all the time on your other devices, including your iPhone, Mac and iPad.

Fulfillment Remains in Demand: GreyOrange Completes $135M Funding Round

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Headquartered roughly 20 miles north of Atlanta, in suburban Roswell, Georgia, GreyOrange was founded in 2011 – the year before Amazon’s Kiva deal shook the industry. GreyOrange announced a $140 million Series C in 2018 and today announced that it has closed out a $135 million growth financing Series D. Anthelion Capital led the round, which also featured returning investments from Mithril, 3State Ventures and Blume Ventures. Over the years, it has been working to build a full stack solution for warehouse, fulfillment and 3PL needs. That includes Kiva-like AMRs (autonomous mobile robots), forklifts and bin systems for picking, coupled with its own first-party (“hardware-agnostic”) fleet management software. CEO Akash Gupta noted that this round will – in part – go toward delivering systems to customers.