channels

Blueshift, a San Francisco-based startup that taps AI to help brands automate and personalize engagement across different marketing channels, has secured $40 million in debt financing from Runway Growth Capital. Blueshift competes with a number of vendors in the marketing automation space, including several who aim to build solutions from the ground up on GenAI. There’s also Pixie, an AI-powered full-stack marketing platform; Aampe, a marketing automation platform for mobile apps; and Connectly, which employs automation to nudge shoppers to complete purchases. As of June 2023, HubSpot had a roughly 37% share of the marketing automation market, followed by Adobe (~7%), Oracle (~7%) and ActiveCampaign (~7%). But it’s a very lucrative venture, marketing automation.