For example, on February 25, 2024, Threads saw 486,803 installs on Google Play and 342,228 on iOS.
X, by comparison, saw 225,408 Google Play downloads and 112,625 on iOS, Appfigures data shows.
That’s nearly triple the downloads on iOS for Threads and more than double the downloads on Google Play.
Then, Threads had 382,999 daily installs on iOS versus just 113,649 installs of X on the same platform — or more than triple.
Threads’ Google Play downloads were 660,882 at this time, versus just 210,475 for X on the Play Store — also more than triple.
Nielsen today released its January report on viewing usage across linear TV and streaming, which revealed that YouTube is once again the overall top streaming service in the U.S., with 8.6% of viewing on television screens.
The new data points to YouTube’s dominance in the TV streaming arena and marks 12 consecutive months of the platform being in the top spot.
HopeScope, a creator who reviews viral products, notably saw a 172% jump in TV watch time in 2023.
YouTube has reached a few other milestones in recent months, including the 100 million users who pay for YouTube Music and YouTube Premium.
Additionally, YouTube TV now has more than 8 million subscribers and YouTube Shorts recently achieved over 70 billion daily views.
BeReal, a rising social media app that emphasizes authenticity, is making its first outreach to brands and celebrities.
Over the last year, BeReal has rolled out a number of new features like groups, mentions, multiple posts per day, pinned posts and a “friends of friends” feed.
But the problem with BeReal, and its commitment to fostering existing friendships, is that it can’t make money.
Like any other user on BeReal, they will have to post on time at the spur of the moment.
Well, if we’re about to start seeing BeReal posts from brands, may we humbly nominate the Duolingo Owl for early access?
Those visceral reactions are why so many content creators are investing in these pricey advent calendars for their TikTok and YouTube channels.
“I really did spend over $20,000 on advent calendars,” said Mary Berry, who has been posting daily unboxing videos of luxury advent calendars on TikTok.
Advent calendar videos scratch the same itch as online window shopping.
Given the changes, advent calendar videos may be more lucrative than ever this year.
“These advent calendars may seem like they’re not loaded with significance, but actually they are.
Twitter users everywhere are being blocked from tweeting for no apparent reason. The only way to unblock oneself is by using a VPN, which many people are choosing to do…
