Internal documents reveal EV startup Fisker’s struggle to meet sales targets
Fisker remains far from meeting CEO and founder Henrik Fisker’s publicly stated goal of delivering 300 electric SUVs per day globally, according to internal documents viewed by TechCrunch.
The EV startup spent much of December aiming to meet an internal sales goal of between 100 and 200 vehicles a day in North America, where the bulk of its inventory and sales efforts are.
Fisker is delivering its SUVs in a number of European countries, and contract manufacturer Magna Steyr builds them in Austria.
Henrik Fisker told The Wall Street Journal on Thursday that the lack of a physical footprint has harmed sales here.
The slow pace of deliveries has widened the gulf between the amount of Fisker Ocean SUVs being produced by Magna and the number sold.
