“Unlocking the Power of Gut Health and Hypergrowth with Ben Goodwin of Olipop”
Welcome back to Found, where we get the stories behind the startups.
This week Becca and Dom are joined by Ben Goodwin, the co-founder and CEO of Olipop, a soda startup making low-sugar pop with probiotics.
Goodwin talked about his foray into the soda space after working in kombucha and discovering the positive impacts of paying attention to microbiome health.
They also talk about the questions they wished they dove into more, like what the process was like to get Olipop eligible for Medicare reimbursements.
Plus, they talk about their relationship — and lack thereof — to the soda category in general.
