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“Empowering Influencers: ShopMy Secures $18.5M to Maximize Earnings through Product Promotion”

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ShopMy, a marketing platform for content creators to connect with brands and monetize their content, announced today that it raised $18.5 million. To date, creators have earned “tens of millions in commissions” on the platform, the company tells TechCrunch. “He observed a significant disconnect in the social media ecosystem: influencers struggled to monetize their product recommendations effectively, and their followers didn’t have an easy path to purchase. Chris viewed ShopMy as the solution, a bridge that transformed how influencers share and monetize their product recommendations,” Rein explains. Even Instagram has embraced creator marketing, launching a marketplace tool for paid partnerships in 2022.

TikTok Expands Monetization Opportunities for Creators in Additional Countries

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TikTok is expanding its Effect Creator Rewards monetization program to more regions and lowering its payout threshold, the company announced today. The program, which launched in May 2023, rewards creators for the effects they make through TikTok’s AR development platform, Effect House. TikTok is also updating the program’s payout model, as creators will now only receive rewards for effects used in public videos. Effect Creator Rewards is now available in a total of 53 regions. Previously, creators needed an effect to have been used in 200,000 qualified videos within 90 days for the effect to start collecting rewards.

“Discover a Revolutionary Earning Opportunity for AI Model Makers with NFT Platform Zora”

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Zora co-founder Jacob Horne and Goens see crypto and AI as two complementary technologies that can benefit from one another. “Crypto wants information to be on-chain so that it can be valued and add value to the system,” Goens said. “And then AI wants information to be on-chain so that it can be freely accessed and utilized by the system. “We need systems that can help bring all of these things on-chain and that’s what we’re trying to do at Zora,” Goens said. This means these AI creators have the ability to capture value from their models’ outputs when people mint them and the payouts are split in half automatically.

“Revolutionizing Social Networking: Claim Secures $4M to Empower Users with Rewards and Trading Opportunities”

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Claim, a platform that is both a rewards app and a social network, has raised $4 million in a seed funding round led by Sequoia Capital. With Claim, users and their friends can earn cash back, exchange rewards and even redeem them together. The platform is a social network that aims to focus on real-world value and communal experiences rather than manufactured content and reposts. “We started Claim because we were really interested in what it meant to own something online,” Stephenson told TechCrunch in an interview. They then decided that users should be able to use the rewards with their friends or exchange them.

Lolli Secures $8 Million in Series B Funding to Fuel Enterprise Expansion of Bitcoin and Cashback Incentives

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Lolli, a bitcoin and cashback rewards application, has raised an $8 million Series B round, TechCrunch has exclusively learned. Its rewards program awards its users with bitcoin or cashback when they shop online or in person at restaurants and stores. The app gives up to 30% back on purchases, with an average of 7% back in bitcoin or cashback rewards. Since its inception, Lolli has given over $10 million in bitcoin rewards, in addition to cashback rewards, Adelman said. The company plans to use the momentum in the markets to “drive more revenue to partners and bring more major companies into offering bitcoin rewards,” Adelman said.

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