TikTok is expanding its Effect Creator Rewards monetization program to more regions and lowering its payout threshold, the company announced today.
The program, which launched in May 2023, rewards creators for the effects they make through TikTok’s AR development platform, Effect House.
TikTok is also updating the program’s payout model, as creators will now only receive rewards for effects used in public videos.
Effect Creator Rewards is now available in a total of 53 regions.
Previously, creators needed an effect to have been used in 200,000 qualified videos within 90 days for the effect to start collecting rewards.
The startup built its platform on top of the open source Stable Diffusion model, letting users enter text-based prompts to generate their creations.
The company was founded by Darya Sesitskaya, a former Snap design lead responsible for designing Snapchat’s AR camera, Lens Studio, Lens Cloud, and more.
She also worked at Wanna (formerly Wannaby), an AR technology company known for its virtual try-ons for sneakers, clothing, and watches.
Since launching its beta version, Shader has garnered approximately 3,000 downloads.
In the near future, we also plan to implement the ability to create voice-to-AR effects and 3D background replacements,” says Sesitskaya.
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