Facebook, Instagram, Snap, YouTube, and other social networking companies offer programs to connect creators with brands, and now Spotify is doing the same.
The company announced the launch of AUX, its new in-house “music advisory agency” for brands.
While not necessarily a creator marketplace, the program has a similar aim — it will facilitate connections between brands and emerging artists for various campaigns benefitting both parties.
For Spotify, AUX represents another source of income, as well, as the company says brands can pay Spotify to leverage the new service.
“Spotify is always looking for ways to leverage our music ecosystem to deepen the connections between artists, brands, and fans,” said Jeremy Erlich, VP, Head of Music Content at Spotify, in a statement.
As tech talent comes online in the region, VC investment starts to flow in, with $225 million raised so far for a regional platform and an accelerator. The pipeline of…
So what’s the answer? How can technology disrupt the global management consulting industry? One potential answer is through artificial intelligence (AI). With AI, firms could automate many tasks currently done…
Emerging managers have been on a roller coaster ride since the start of 2021. At first, funding was hot and they were able to raise a lot of money. But…
One thing that Silicon Valley Bank was known for was its early involvement in startups and venture capital. As a place where startup managers could park their money or take…
TIDAL is cutting ties with artists who opted into its experimental payment program, which used data from users to pay musicians for streamed music. The company said that the experiment…
Venture capitalists are a special breed of investors. They not only write checks to fund startups, but they also act as fundraisers, persuasion forces behind their companies and the people…
