“Collaborative Innovation: Picsart and Getty Images Unite to Create a Tailored AI Algorithm”
![Picsart Image](https://techgroundnews.com/wp-content/uploads/sites/4/2024/06/picsart-image-768x512.jpg)
Picsart, a photo-editing startup backed by SoftBank, announced on Thursday that it’s partnering with Getty Images to develop a custom model to bring AI imagery to its 150 million users.
The company says the model will bring responsible AI imagery to creators, marketers and small businesses that use its platform.
Image Credits: Picsart x Getty Images AI ImagePicsart’s AI lab, PAIR, is building the model.
The company is also integrating Getty Images video content into Picsart’s platform and making it available to Plus members.
Picsart isn’t the first startup that Getty Images has partnered with for responsible AI imagery, as it also partnered with AI image generator, Bria, and Runway, a startup building generative AI for content creators.