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“Collaborative Innovation: Picsart and Getty Images Unite to Create a Tailored AI Algorithm”

Picsart Image
Picsart, a photo-editing startup backed by SoftBank, announced on Thursday that it’s partnering with Getty Images to develop a custom model to bring AI imagery to its 150 million users. The company says the model will bring responsible AI imagery to creators, marketers and small businesses that use its platform. Image Credits: Picsart x Getty Images AI ImagePicsart’s AI lab, PAIR, is building the model. The company is also integrating Getty Images video content into Picsart’s platform and making it available to Plus members. Picsart isn’t the first startup that Getty Images has partnered with for responsible AI imagery, as it also partnered with AI image generator, Bria, and Runway, a startup building generative AI for content creators.

Discover the All-New GenAI Feature by Getty Images for iStock Users

Ai Gen Unfiltered
Getty Images, the stock media company, announced a new service this week at CES 2024 that leverages AI models trained on Getty’s iStock stock photography and video libraries to generate new licensable images and artwork. The launch of Generative AI by iStock — Getty’s second gen AI tool — comes as the copyright debate over AI heats up. Some companies developing gen AI apps argue that they’re protected by fair use doctrine, at least in the U.S. Generative AI by iStock has a policy along those lines, too — presumably as a last resort of sort. Any licensed visual that a Generative AI by iStock customer generates comes with $10,000 in legal coverage, Getty says.