iRobot

Potential EU Intervention Looms Over Amazon and iRobot Partnership

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The deal’s latest hurdle is the European Commission, which has set a February 14 deadline to reach a final decision. According to a new report, the EU regulatory body is set to vote against acquisition, citing the perceived anti-competitive nature of deal. In July, Amazon announced that it was lowering its asking price from $61 to $51.75 per share. The day the initial deal was announced, iRobot cut its headcount by 10% — around 140 people – as part of a restructure. As of this writing, share prices have dipped below $20 – one-third of where things where when the deal was announced.

Is It Time to Bid Farewell to Old Acquaintances and Embrace Technology?

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I don’t know that anyone expected such a massive deal to simply skate past regulators — particularly with all of the heat Amazon has received for privacy concerns and noncompetitive practices over the last decade. At the same time, I don’t think too many of us assumed that we would be barreling into 2024 with this big, open question mark. The deal has already been greenlit by a number of governmental bodies, but the process has felt drawn out at every step. If you’re a regular Actuator reader, you likely already know my feelings about outside scrutiny of business practices (I’m generally pro), but I expected something definitive by now. Amazon will be just fine, of course, but I can’t imagine this waiting game has been easy on iRobot, which underwent two rounds of layoffs in mid-2022 and early 2023.