It’s been described as “the largest merger in African e-commerce” by both companies.
When the planned merger was first announced, the B2B e-commerce players were active in eight countries.
These recent moves suggest the new entity will likely serve fewer than the 450,000 retailers quoted during the merger announcement.
As the merger nears completion, the CEOs from both companies will continue as full-time executives but function in different roles.
“Regarding our merger with MaxAB, it is important to state that this is progressing as expected and in accordance with the initial terms.
VNV Global attributes its fair value estimate to a valuation model based on trading multiples of public peers rather than historical funding rounds.
Funding and interest in B2B startups took off in the last decade and saw a bump in the wake of COVID-19.
African startups, including B2B e-commerce platforms like Wasoko, have followed the same playbook as their counterparts further afield: layoffs; cost cuts; and closures are not uncommon.
In the lead-up to its merger with MaxAB, Wasoko shuttered hubs in Senegal and Ivory Coast and laid off staff in Kenya.
It operates a food and grocery B2B e-commerce platform in Egypt and Morocco, expanding to the latter following its acquisition of YC-backed WaystoCap in 2021.
Egyptian B2B e-commerce startup MaxAB and Wasoko, a Kenya-based e-commerce player with operations in Tanzania, Rwanda, Uganda and Zambia, are in talks to merge operations, TechCrunch has exclusively learned from multiple sources.
The merger talks come as B2B e-commerce companies in Africa continue to scale back operations due to funding scarcity.
TechCrunch learned that the company had only received $30 million by the time merger talks, which are said to be investor-led, started.
As of last year, the prospect of a merger between MaxAB and Wasoko, both asset-heaving B2B e-commerce startups, seemed unlikely.
The eight-year-old B2B e-commerce company has since expanded to Zambia and the Democratic Republic of Congo.
