Take, for example, the company’s latest foray into mobile artificial intelligence, the AI Eraser.
Nope, OnePlus went ahead and built its own version in a bid to show the world that it has AI ambitions of its own.
From the sound of its press material, the company went and built this thing ground-up, starting with its own first-party large language models.
“AI Eraser is the result of a substantial R&D investment from OnePlus,” the company notes in its press material.
AI is rolling out to OnePlus devices this month, starting with OnePlus 12, OnePlus 12R, OnePlus 11, OnePlus Open and OnePlus Nord CE 4.
Why OnePlus waited three years to release a new smartwatch A OnePlus exec discusses how the company is squeezing 100 hours out of the Watch 2OnePlus’ second smartwatch captured media interest this week, courtesy of its stated 100 hours of battery life.
If the device does its job correctly, users won’t notice the shift, beyond the extra battery life it brings.
The OnePlus Watch 2 is also notable for the three-year gap between releases.
This morning, ahead of the device’s official unveiling, I sat down with Tuomas Lampen, OnePlus Europe’s head of strategy on a pair of folding chairs outside Google’s MWC booth.
In terms of functionality, the first OnePlus Watch more closely resembled pre-Apple Watch smartwatches.
Officially unveiled this morning at Mobile World Congress in Barcelona after a few months of teases, the OnePlus Watch 2 does get some points for originality.
Battery continues to be the lowest hanging fruit in the smartwatch world.
Like the Apple Watch, OnePlus’ Watch 2 has a Power Saving Mode.
The company notes,WearOS apps and the Always On Display will not work when the device is in Power Saving Mode.
Other features such as calling, messaging, and exercise modes will still work on Power Saving Mode however some of their more power intensive functions will be limited to preserve battery life, eg.
All smartwatches should offer multiple days of battery life, full stop.
According to a blog post, the company took a “three-year hiatus and a reflective pause following the OnePlus Watch 1.”Battery is precisely the sort of thing OnePlus needs to lean into.
That said, it doesn’t take hours of direct conversations with users to know that battery life is paramount on smartwatches.
Perhaps leaning into battery life in a meaningful way will improve its fortunes for round two.
That said, anything that re-centralizes the importance of better battery life is probably a net positive for the category.
OnePlus launched the OnePlus 12 series globally today, bringing an R-series device to North America and Europe for the first time.
The company also launched the $99 OnePlus Buds 3 wireless buds apart from the OnePlus 12 (starting at $799) and the OnePlus 12R (starting at $499).
Last year, OnePlus launched just the $699 OnePlus 11 in the U.S., while the OnePlus 11R was limited to India and China.
The OnePlus 12 boasts a 6.82-inch 1440p display with the company claiming it reaches up to 4,500 nits of brightness.
OnePlus is opting for a triple camera setup in the OnePlus 12 with a 50-megapixel Sony LYT-808 sensor, which has a f/1.6 aperture.
The Oppo-owned phone maker just debuted its latest flagship, the OnePlus 12.
Zoom goes up to 120x, but you’re going to start introducing noise into the photo after around 6x.
Meanwhile a new “Master Mode” brings additional options to OnePlus’ Pro Mode feature, including adjustments to things like contrast, saturation, sharpness and tint.
Flagship specs at flagship prices.
If that’s a bit too step, the new OnePlus 12R starts at $500 – less than half the price.
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