promotion

The 3,000 and growing music curators on Groover set their own price, and each transaction gets split with half of the money going to the curator and half to Groover. While I like the concept of artists getting to have these more direct relationships with these different curators, it bums me out that pay-to-play has become the best option for these independent artists. I also get that music journalism is shrinking as the number of independent musicians continues to rapidly scale. Palmieri added that the majority of independent artists just do not have better or more cost-effective options. Both of these startups help the artists but they also help the folks in the industry needed to get those artists off the ground.