revamped

Enterprise, Transportation

Revealing Rivian’s Strategy for Success: A Clear Path to Survival

It created an electric pickup and an electric SUV while prepping a monster IPO. It now plans to sell an even cheaper SUV that could make Rivian a dominant EV player for years to come. These changes mean that, for the first time since the company broke stealth in 2018, Rivian’s immediate future is actually remarkably clear. Fisker is on the brink of bankruptcy after dealing with underwhelming sales of its electric SUV and myriad quality and service problems. If Rivian wants to survive long enough to ship its more affordable mass-market R2, it really needs these revamped vehicles to sell well.

Max Chen
June 6, 2024

Uncategorized

TikTok’s Revamped Creator Fund Boosts Total Creator Revenue by Over 250%

TikTok announced today that its revamped creator fund has increased total creator revenue by over 250% within the last six months. The company says the fund, which launched a year ago and eventually replaced TikTok’s original $1 billion Creator Fund, is exiting beta in the coming weeks. Since rolling out longer videos, TikTok says users are spending 50% of their time watching longer content, while viewership of longer videos has increased nearly 40% over the last six months. When TikTok first launched the revamped fund, it estimated that creators would be able to make more than 20 times what they were previously earning on TikTok. TikTok’s new creator fund seeks to appease creators and encourage them to post their longer videos on TikTok, instead of just YouTube.

Max Chen
March 5, 2024

Apps, Media & Entertainment

TikTok Looks to Expand Revenue With Paywall and Revamped Creator Fund

TikTok expands its DM settings to let users choose who can message them • TechCrunch

TikTok, the popular video app and social media platform, is looking to spur growth by implementing new initiatives, including paywalled videos and a revamped creator fund. These changes are supposed…