Samooha

Snowflake’s Data Clean Room Enhancements: An Overview of the Samooha Acquisition

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“Samooha customers will benefit from the many built-in platform capabilities of Snowflake, as well as the powerful network of Snowflake data cloud. Snowflake customers, meanwhile, will be able to more quickly and easily build, connect and use data clean rooms where their data already lives, directly in Snowflake.”Los Altos-based Samooha, which Sivaramakrishnan and Bhowmick co-founded in 2022, competes in an increasingly crowded data clean room field. AWS has a data clean room product, as do startups like Herb. A native app on Snowflake, Samooha provides a no-code UI customers can use to access and build clean room apps. According to Gartner, 80% of advertisers spending more than $1 billion a year on media will have used data clean rooms for applications such as analytics, measuring campaign results and easing data integration by the end of the year.