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Google has trailed another bundle of product tweaks ahead of Thursday’s deadline for compliance with the European Union’s Digital Markets Act (DMA). Google’s blog post further notes that users “may” see “new consent banners asking them whether they would like to link their Google services“. The adtech giant is the DMA gatekeeper with by far the largest number of regulated platforms — eight in total; namely: Google Maps, Google Play, Google Shopping, Google Ads, Chrome, Android, Google Search and YouTube. Elsewhere on data for ads, Google appear to be relying on its advertisers to keep a pipeline of targetable user data flowing through its ad engines. Some of what Google is trailing in today’s blog post also appears to be re-announcing changes previously announced and/or launched in recent weeks.