Win-back subscriptionsApple will let developers reach out to customers who have subscribed to the app to win them back with new offers.
Developers can configure which customers they want to reach out to, and based on that, Apple surfaces win-back offers in the App Store.
“Eligible customers can discover win-back offers across the App Store, including on your product page and in editorial selections on the Today, Games and Apps tabs, as well as within your app,” according to Apple.
Image Credits: AppleImproved search suggestionsApple said that it is adding Focus State to the App Store later this year for improved search.
It gave examples of content creator apps offering subscriptions, apps with large catalogs of content (maybe apps that offer sachet subscriptions to different content), and digital content that spans across different apps managed by one developer.
But e-bike subscription startup Whizz sees it as an opportunity.
The lack of disruption in the e-bike subscription arena could mean that Whizz is in a perfect position to get a first-mover advantage.
Or it could mean that the e-bike subscription model is difficult to get right.
Other consumer-facing micromobility subscriptions in NYC have come and gone, like Beyond’s e-scooter rental offering and charging infrastructure company Revel’s attempt at an e-bike subscription.
His co-founders — Alex Mironov, Ksenia Proka, and Artem Serbovka — built and sold an e-bike subscription platform, Moy Device, to a private equity firm in Russia.
LinkedIn quietly started to post information describing its new Premium Company Page six days ago.
Pricing for premium company pages is not immediately disclosed, but it appears admins of pages that are eligible for it can see it.
The Premium Company Page subscription in some ways will look very familiar, in that it taps into well-known LinkedIn mechanics.
Testimonials, which LinkedIn has really promoted as a feature on profile pages for individuals, also get a push here: admins can display these prominently at the top of their premium pages.
Last but not least, with LinkedIn big on verification lately, and here too a Page can get a golden badge with a premium subscription.
Last year, Elon Musk-owned social network X rolled out a feature for paid users to hide their checkmarks from others.
Just like a lot of decisions taken by X, there is no definite timeline as to when the hide your checkmark feature will go away.
I liked being a X Premium subscriber, but I didn't like the dumb checkmark.
pic.twitter.com/9vfarfOySV — Haje (@Haje) April 11, 2024BREAKING: #X seems to be removing the ability to hide the verification checkmark!
The company also started offering its Premium subscription to these users and Premium+ subscription to users with more than 5,000 verified followers.
Privacy-focused consumer tech company DuckDuckGo launched a new Privacy Pro subscription on Thursday that bundles a VPN service, personal information removal, and identity theft restoration.
This is the company’s first move towards a subscription service built into the DuckDuckGo browser.
With personal information removal service, DuckDuckGo scans dozens of data broker sites to find details like your name and address.
(At that time, Removaly’s founder, Kyle Krzeski, posted on X that a privacy company acquired the startup without naming it.)
The third feature of DuckDuckGo’s privacy pro plan is identity theft restoration, where an advisor would help you recover your identity-related loss around the clock.
Rubrik, a data cybersecurity company that raised more than a half-billion dollars while private, filed to go public after the bell on Monday.
As a private-market company, Rubrik last raised a lettered round in 2019 when it closed $261 million at a $3.6 billion post-money valuation, according to Crunchbase data.
However, subscription revenue grew 40% over the same period, rising from $385.3 million to $537.9 million.
The growth in its subscription revenue, and not its legacy revenues, is the engine that could propel Rubrik to a successful IPO.
A Silicon Valley storyRubrik’s potential IPO could prove a coup for Lightspeed Venture Partners, a well-known Silicon Valley venture capital shop.
YouTube is launching a version of Shorts that’s only for members, allowing creators to share short-form videos exclusively with their paying viewers.
The new feature gives paying subscribers access to additional content, on top of their current membership perks, which include things like custom emojis, badges, livestreams and more.
YouTube says creators can use the new option to share a special announcement, product drop or limited-time deal.
The expansion means regular creators will be able to post exclusive videos that only paying subscribers can view.
The exclusive content will be displayed with a star icon, indicating that it’s only available to paying subscribers.
“[W]e await feedback from the Irish Data Protection Commission [DPC], our lead data protection regulator in the EU,” he added.
While Meta’s compliance with the GDPR is led by the Irish DPC, under the regulation’s one-stop-shop.
This structure does not mean the Irish authority gets final say on Meta’s compliance with EU privacy rules, though.
In the case of Meta, this has frequently led to objections from other data protection authorities which have landed stiffer enforcements than the DPC originally proposed.
So who gets the final say on the GDPR compliance of Meta’s consent mechanism is complex too.
Spotify is enhancing its audiobooks streaming service with a feature that may be familiar to the app’s music consumers: Countdown Pages.
For audiobooks, the Countdown Pages will allow Spotify’s users to pre-save books ahead of their release.
With the addition of the new Countdown Pages feature, Spotify hopes to grow the service’s adoption further by tapping into its larger global user base of over 600 million listeners.
Otherwise, Spotify’s free users can now opt into a standalone audiobooks subscription for $9.99 per month, which debuted earlier this month.
Countdown pages for audiobooks will launch in all markets where Spotify’s audiobooks are available, including the U.S., U.K. Australia, Canada, Ireland and New Zealand.
The “State of Subscription Apps” report offers a bird’s-eye view into the subscription app universe, as RevenueCat has nearly 30,000 apps using its platform’s tools to manage their monetization.
Outside of Apple and Google, that makes RevenueCat the largest collection of subscription app developers on one platform.
For instance, 59% of the apps that reach $1,000 will go on to reach $2,500 and 60% of the apps that reach $2,500 will make it to $5,000.
The report highlights other aspects of the race to subscription app monetization, as well, including that North America-based apps have 4x the monetization of the global average.
The larger report gets into more specifics that will be useful to subscription app developers, including details about subscription packages, pricing, trial strategies, conversion, refund rates, retention, growth, and more.
