Kids’ clothing and gear is more expensive than ever.
Kidsy has a sustainable solution for discountsAll parents know that raising kids is expensive.
Enter Kidsy, a new Chicago-based e-commerce startup which aims to give consumers greater access to discounted baby and kids products by partnering with large brands, retailers and liquidation companies for their overstock and returns inventory.
At the same time, it says, it can help prevent overstock and liquidation items – such as kids’ clothing – from ending up in landfills, which is obviously not good for the environment.
Kids’ clothing: A massive marketTandon’s road to founding Kidsy started when she founded her own media production company after working as a journalist for Bloomberg TV and ABC News.
It’s a story as old as time: Startup founder raises giant sack of that sweet, sweet VC money.
If you throw enough money at advertising, anyone can get the growth chart to go up and to the right.
But the thing is, you need to find the right way to do growth, and that’s a lot harder.
In his new book, “Growth Levers and How to Find Them,” he makes a case for finding the right way to sell your product.
And that actually worked.
An increasing consumer appetite for sustainable packaging is powering a new wave of startupsWith the packaging market being valued at as much as €1 trillion globally it’s become a ripe field for startups to engage this market with digital products that can bring efficiency to a highly traditional industry.
This is perhaps why Packmatic, a Berlin-based digital packaging marketplace has raised a €15 million Series A round led by EQT Ventures.
These packaging startups tend to be attacking the same kinds of problems for both businesses and consumers.
Packmatic says its marketplace network of over 300 packaging suppliers across Europe, is able to match large companies and FMCG brands with specialized packaging suppliers.
Key to this is accessing sustainable packaging.
Pitch, the company behind a collaborative presentation software for businesses, is scaling back and bootstrapping, with CEO and co-founder Christian Reber stepping down and two-thirds of its employees losing their jobs.
This translates roughly to 80 personnel, based on the 120 headcount figure Pitch has published on its about page.
As with just about every other VC-backed startup, Pitch has clearly faced challenging times in terms of maintaining growth and keeping their investors happy.
“Despite having more than 4 years of runway, we know that a sustainable path has a much higher chance of success than the path we were on,” Reber added.
“Going forward, we’ll be a significantly smaller team focused on creating maximum value for our customers and driving sustainable growth.”
Until recently, many startups have prioritized growth at all costs, using abundant venture capital to acquire users and dominate markets without regard for profitability or sustainability.
However, recent market conditions have shifted toward “efficient growth,” balancing growth with profitability to create a sustainable path to scale.
The churn rate is not stable enough to accurately forecast customer lifetime.
With a product improving over time by adding features that address customers’ needs, we would expect the churn rate to decline.
Despite an improvement in a product, there are external factors beyond a company’s control, such as macro headwinds, that may encourage a higher churn rate.
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