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New Owner Automattic’s Impact on Texts.com amidst Apple’s Beeper Crackdown

But things are now starting to shift again back to the open web, Mullenweg believes. With Texts.com, he saw an opportunity to invest in another area where consumers are pushing for more openness: messaging. As for Texts.com, Mullenweg saw the acquisition as a way to move into a third major market beyond publishing and commerce. “I thought that we had a lot of ideas to build, and Automattic seemed like the right place,” Bagaria added. Competitor Beeper recently made its iMessage-on-Android app Beeper Mini free as it does battle with Apple, which has been working to shut down its service.

Max Chen
December 13, 2023

Uncategorized

The Expensive Investment: Automattic’s $50 Million Purchase of Texts.com

You may recall that Automattic bought all-in-one messaging app Texts.com for $50 million back in October. Well, we had questions, not just about the deal, but also the state of the written word online. So, we brought on Matt Mullenweg, the CEO of Automattic and co-founder of WordPress, along with Kishan Bagaria, the founder of Texts.com., to talk about the transaction and what it means. A few notes before you hit play: First, Automattic is more acquisitive than you’d expect. Alright, sit back, hit play, and have some fun with us!