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Test Multiple Video Thumbnails Now Available for YouTube Creators

Youtube Ios App
YouTube announced this week the rollout of “Thumbnail Test & Compare,” a new tool for creators to see which thumbnail performs the best. When creators publish a new video (or update an existing video), they can test up to three thumbnails, which will be shown “evenly” across viewers, the company explained in a post. YouTube encourages testing thumbnails with distinct differences, such as variations in layout compositions, backgrounds, and text overlays, to ensure a comprehensive test. Creators can test thumbnails on a variety of content, including regular videos, podcast episodes, archived livestreams, and public long-form content. Over the coming weeks, Thumbnail Test & Compare will become available in YouTube Studio on desktop to all creators with access to advanced features.

First Look: ViewStats – a Powerful Analytics Platform Launched in Beta by MrBeast

Mrbeastburger
The top YouTuber in the U.S., MrBeast (Jimmy Donaldson) co-founded the new analytics platform ViewStats, which is now available in beta. Similar to tools like Socialblade, ViewStats uses the YouTube API to unveil detailed stats about channels that both creators and their fans can see. So, if he thinks certain metrics are a must-have for an analytics platform, they’re probably important. Founded alongside Chucky Appleby, a creator who works with MrBeast, ViewStats is differentiating itself with this star power. Appleby said that the platform will add more tools in the future, including thumbnail analytics tools.