YouTube has just announced the launch of a new tool for creators called “Thumbnail Test & Compare.” This exciting feature allows creators to test and compare different thumbnails for their videos in order to determine the most effective one. While the tool was originally only available to select creators, it is now widely available for use.
When a creator publishes a new video or updates an existing one, they can test up to three thumbnails. These thumbnails will be shown evenly to viewers and the creator can access performance data to see which one generated the most watch time share. This information can then be used to make an informed decision on which thumbnail to use.
Thumbnail Test & Compare is a valuable tool for creators as it allows them to choose the most engaging preview image to potentially attract more viewers. With the increasing number of creators on the platform, it is crucial to make well-informed decisions about thumbnails in order to stay competitive.
The testing process can take a few days or up to two weeks, depending on the amount of views and the diversity of the thumbnails. To ensure a comprehensive test, YouTube recommends using thumbnails with distinct differences in layout, background, and text overlays. If there is no clear winner, the first thumbnail will be selected, but creators have the option to manually change it.
This new feature can be used on a variety of content, including regular videos, podcast episodes, archived livestreams, and public long-form content. However, it is not available for use on private content or videos rated for mature or “Made for Kids” audiences. It may also be more challenging to obtain conclusive test results from older videos, as they may not receive the same level of views as newer ones.
Thumbnail Test & Compare will become available to all creators with access to advanced features within YouTube Studio on desktop in the coming weeks. This requires creators to complete phone and ID verification. The company is also working on expanding the feature to be accessible on mobile devices.
In recent months, YouTube has been introducing a variety of new tools for creators to experiment with. This includes an AI feature that allows viewers to skip to the best part of a video and features for Shorts, such as AI-generated backgrounds and the ability to design unique effects. With Thumbnail Test & Compare, creators now have even more resources to enhance the appeal of their content and attract a wider audience. So why not give it a try and see what thumbnails work best for your videos?
