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“The trajectory of privacy and data protection is at a critical juncture, and it is imperative that all stakeholders, including tech giants like yours, uphold their responsibilities to safeguard these rights. One of the signatories, Pirate Party MEP Patrick Breyer, summarizes Meta’s demand for a “privacy fee” as “economic coercion”. noyb has subsequently filed another GDPR complaint against Meta’s model, focused on how easy/not is it for people to withdraw consent. There are also a series of consumer protection complaints in the mix — which argue Meta’s approach breaches EU consumer protection rules. Completing the circle, consumer right groups have filed as series of GDPR complaints against Meta’s ‘pay or okay’ model, too.