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LinkedIn to Restrict Targeted Advertising in EU Due to Complaint Regarding Use of Sensitive Data

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LinkedIn has confirmed it will no longer allow advertisers to target users based on data gleaned from their participation in LinkedIn Groups. In response to the complaint it received in February, the EC wrote to LinkedIn to request further information on how it might be enabling targeted ads based on sensitive personal data such as race, political allegiances, or sexual orientation. While LinkedIn maintained that it complied with the DSA, the company has now removed the ability for advertisers to “create an advertising audience” in Europe using LinkedIn Group membership data. “We made this change to prevent any misconception that ads to European members could be indirectly targeted based on special categories of data or related profiling categories,” Corrigan wrote on LinkedIn today. LinkedIn will still allow targeted advertising, just not using data garnered from LinkedIn groups.

“Exploring the Potential of Generative AI: How Siri and Google Assistant Seek to Revolutionize Their Effectiveness”

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The subject has been a massive question mark looming over Cupertino for the last few years, as competitors like Google and Microsoft have embraced generative AI. Apple’s near-term strategy is a deep integration between existing properties and generative AI, with Siri at the center. Rather than replacing Assistant outright, Google has been integrating its generative AI platform into different applications. Smart speakers have a broader bellwether for platforms like Siri, Alexa and Google Assistant. Other people do it well.”The company’s approach to generative AI is currently in the same place.

“Unveiling the Potential of Apple’s AI-Driven iOS 18 at WWDC 2024”

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WWDC is for developers, and much of the focus will be on iOS 18. As the big event nears, all sorts of leaks have emerged about what iOS 18 and its rumored AI-powered apps and features have in store. AI recaps of missed texts will also be available. Users will also be able to change the color of app icons, perhaps as Apple’s answer to Google’s Material You. Maps with route creationMaps will support custom route creation in iOS 18, which lets users design their own routes for a trip.

TikTok Experiments with Streak Features Similar to Snapchat

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In order to have users spend more time on the platform and ramp up engagement, TikTok is testing streaks that are similar to what people see on Snapchat. TikTok confirmed that it is testing the feature but didn’t provide any statement related to it. The company said that it is experimenting with the streaks feature in limited markets and select users. Once you do that, you will get a streak badge displayed on the chat, along with the number of streak days. Y'all don't got TikTok streaks like dis 😝😝😝 pic.twitter.com/LnZc8jAvub — Buzz 🩵 (@trollsbuzz) June 6, 2024Mika welcome to my tiktok streaks pic.twitter.com/hZPRbdintk — CARBY!!

Introducing Meta Verified: WhatsApp Business Users in Brazil, India, Indonesia and Colombia Now Have Access!

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Meta on Thursday said it is rolling out its Meta Verified program for WhatsApp Business users in Brazil, India, Indonesia and Colombia, and eventually to more countries. The plan also lets businesses use their WhatsApp Business account from multiple devices. Until now, WhatsApp Business users had to use their personal phone numbers to service customer calls. With more than 200 million monthly users on WhatsApp Business, Meta is trying to build a full suite of solutions that businesses can tap for communicating with their customers. The company said existing commerce and payment services only cater to the top 200 million users.

Google Play Takes Action Against AI Apps Amid Spread of Deepfake Nude Creation Programs

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Google on Thursday is issuing new guidance for developers building AI apps distributed through Google Play, in hopes of cutting down on inappropriate and otherwise prohibited content. Schools across the U.S. are reporting problems with students passing around AI deepfake nudes of other students (and sometimes teachers) for bullying and harassment, alongside other sorts of inappropriate AI content. Google says that its policies will help to keep out apps from Google Play that feature AI-generated content that can be inappropriate or harmful to users. It points to its existing AI-Generated Content Policy as a place to check its requirements for app approval on Google Play. The company is also publishing other resources and best practices, like its People + AI Guidebook, which aims to support developers building AI apps.

“RapidSOS and Google join forces to provide enhanced 911 communication via RCS”

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Google said today it is partnering with RapidSOS, a platform for emergency first responders, to enable users to contact 911 through RCS (Rich Messaging Service). Initially, this feature will be available only to Google Messages users. According to AccesSOS, a non-profit working on emergency contact, only 54% of 911 call centers in the U.S. provide text-to-911 services. As this feature is based on RCS, which enables rich messaging and media support, users can send pictures and videos to emergency services for better context. Plus, Android’s emergency location services can provide information such as accurate location and device language to emergency responders to better help people in need and opt-in medical information.

Sirion Boosts Enterprise AI Tools Business with Eigen Acquisition, Now Valued at $1B

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But look beyond the hype and high-profile deals like the one between OpenAI and PwC last week, and you’ll see that the world is already years into using customer-facing, no-code AI tools for extracting information and working faster. The deal underscores not just the opportunity around increasing demand for AI in the B2B market, but also a wider trend in enterprise IT. Eigen and Sirion are not disclosing the financial terms of the deal, but below is relevant context that tells some of the story. London-based Eigen is led and co-founded by Dr Lewis Liu, an Oxford PhD who studied both art and physics. It says that it works with over 250 large enterprises manages more than 7 million contracts worth $800 billion.

Google’s Improved NotebookLM, Enhanced by AI Technology, Launches in Over 200 Countries: India and UK Included

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Google on Thursday said it is rolling out NotebookLM, its AI-powered note-taking assistant, to over 200 new countries, nearly six months after opening its access in the U.S. The list of countries that NotebookLM now supports includes Australia, Brazil, Canada, India, and the U.K., as well as 208 other countries and territories. It uses AI to help generate summaries and answer questions from documents, transcripts, notes and other sources that users can upload. Some early users of NotebookLM in the U.S. anticipated it would support traditional note-taking apps, including Evernote and Google Keep. Gemini 1.5 Pro also lets NotebookLM have up to 50 sources in each notebook, with 500,000 words per source.

Apple’s AI-infused iOS 18: What’s in Store for WWDC 2024?

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WWDC is for developers, and much of the focus will be on iOS 18. As the big event nears, all sorts of leaks have emerged about what iOS 18 and its rumored AI-powered apps and features have in store. AI recaps of missed texts will also be available. Users will also be able to change the color of app icons, perhaps as Apple’s answer to Google’s Material You. Maps with route creationMaps will support custom route creation in iOS 18, which lets users design their own routes for a trip.