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“Navigating Brand Loyalty: How Starbucks Odyssey’s Community Lead Embraces NFTs”

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“Brand anchors” to gated areas like reward programs are something that companies will expand upon in 2024, he said. “I think this year we’re going to see a lot of community-based brand building,” he shared on TechCrunch’s Chain Reaction podcast. Starbucks launched Starbucks Odyssey in 2022 as its initial foray into the web3 world. The experience combined the company’s Starbucks Reward loyalty program with NFTs to enhance customer experiences, TechCrunch previously reported. This never would have happened if not for web3.”The loyalty program has a five-tiered system with over 58,000 active participants at least on level one, Kaczynski said.

Scenario Two: AI Expectations Squashed as House Unveils Aimless Task Force

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The House of Representatives has founded a Task Force on artificial intelligence that will “ensure America continues leading in this strategic area,” as Speaker Mike Johnson put it. “But we started this task force!” Yes, and the E.U. has had their task force working on this subject since the pandemic days. The announcement of the task force kept expectations low, with no timeline or deliverables that voters or watchdogs can hold them to. Perhaps this task force is Congress’s admission that during such a tumultuous times, and lacking any real insight into an issue, all they can do is say “we’ll look into it.”

Enhancing Conference Spending ROI Measurement with Sproxxy

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Whenever you go to a conference, whether as a sales and marketing exercise, or an executive is speaking, there is a cost associated with that. For executives, it is time away from the office, the cost of a ticket for attending and travel costs. How do companies justify the cost of attending those events? The target market is midsize business to enterprises, who are looking for a way to manage this process. She eventually found Ivy Ventures, a firm that invested a modest $500,000 to get Sproxxy off the ground, and later added another $600,000.

Challenging the Assumption: Reconsidering Christensen’s Theory of Disruption

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Clayton Christensen was an amazing observer of business, and his work on disruption is seminal. But has he been proven wrong in the last 10 years on many major disruptions? What if the bottom-up cheaper product disrupting the market is a phenomenon limited to commoditized old product categories (think tires and clothes)? The Christensen theory of disruption could be called “inferior disruption theory” — inferior, cheaper, good enough products that disrupt incumbents over time. While this clearly happens, there’s a more powerful model for disruption.

The Importance of Sustainable Growth for Achieving Success

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It’s a story as old as time: Startup founder raises giant sack of that sweet, sweet VC money. If you throw enough money at advertising, anyone can get the growth chart to go up and to the right. But the thing is, you need to find the right way to do growth, and that’s a lot harder. In his new book, “Growth Levers and How to Find Them,” he makes a case for finding the right way to sell your product. And that actually worked.

Apple’s Reluctant Adherence to Regulations Will Erode Trust with Politicians and Developers

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Apple does not enjoy this, which should surprise exactly no one. Somehow, despite that, society remains intact and people are mostly ok with using those platforms with reasonable success. What isn’t so understandable is just how petulant the company is being about prying open fingers on its tightly closed fist when it comes to compliance here. At best, it seems short-sighted: Yes, doing so will mean Apple’s revenue picture doesn’t materially change in the near-term. And developers are increasingly irate at Apple’s antics.

Solana Mobile’s Journey to Break Even is Far From Over

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Solana Mobile still has a long way to go until it hits breakeven Solana Labs co-founder teases possibility of third mobile deviceLast month, Solana Mobile’s flagship web3 smartphone, the Saga, sold out. Last week the Solana Labs’ subsidiary launched its second phone and got over 40,000 preorders in less than a week. “After Saga sold out, it felt like there’s an opportunity and the timing in the market was right,” Anatoly Yakovenko, co-founder of Solana Labs, said on TechCrunch’s Chain Reaction podcast. “The timing [for the new phone] worked out right around that moment.”And if the second device is a success, there will be a third phone launched later on, Yakovenko hinted. “I think crypto was going through a hard bear market, and the Solana ecosystem was feeling the worst of it,” Yakovenko said.

“Solana Mobile’s Road to Profitability: A Journey Ahead”

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Solana Mobile still has a long way to go until it hits breakeven Solana Labs co-founder teases possibility of third mobile deviceLast month, Solana Mobile’s flagship web3 smartphone, the Saga, sold out. Last week the Solana Labs’ subsidiary launched its second phone and got over 40,000 preorders in less than a week. “After Saga sold out, it felt like there’s an opportunity and the timing in the market was right,” Anatoly Yakovenko, co-founder of Solana Labs, said on TechCrunch’s Chain Reaction podcast. “The timing [for the new phone] worked out right around that moment.”And if the second device is a success, there will be a third phone launched later on, Yakovenko hinted. “I think crypto was going through a hard bear market, and the Solana ecosystem was feeling the worst of it,” Yakovenko said.

Farewell Flight: Ingenuity Helicopter Completes Final Journey on Mars for NASA

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Ingenuity, the small helicopter that’s been buzzing around the Red Planet for almost three years, has taken its final flight. NASA announced today that at least one of the helicopter’s carbon fiber rotor blades was damaged during its last mission, grounding it for good. As NASA Administrator Bill Nelson explained in a statement today, Ingenuity was up against the very, very thin Martian atmosphere, which is less than 1% as dense as Earth’s. It arrived on the Red Planet attached to the underside of the Perseverance rover, which is still active on Mars’ surface. Just last week, NASA experienced a two-day communications blackout with the little helicopter after it conducted what turned out to be its final flight.

Departed: Ingenuity helicopter says goodbye to Mars after final flight with NASA

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Ingenuity, the small helicopter that’s been buzzing around the Red Planet for almost three years, has taken its final flight. NASA announced today that at least one of the helicopter’s carbon fiber rotor blades was damaged during its last mission, grounding it for good. As NASA Administrator Bill Nelson explained in a statement today, Ingenuity was up against the very, very thin Martian atmosphere, which is less than 1% as dense as Earth’s. It arrived on the Red Planet attached to the underside of the Perseverance rover, which is still active on Mars’ surface. Just last week, NASA experienced a two-day communications blackout with the little helicopter after it conducted what turned out to be its final flight.