Investor Sees Potential Beyond Taste in Plant-Based Foods

If you’ve spotted vegan alternatives to animal products in your grocery store, thank Lisa Feria – she’s partly responsible for their presence.

For the past 7 years, Feria and her colleagues at Stray Dog Capital have backed over 40 startups in the sector, including Beyond Meat & newbies No Evil Foods, Kite Hill & Yo! Egg.

Since 2015, Leawood, Kansas-based Feria & Company has been led by CEO and managing partner Feria. Through the ups and downs of the years, she has seen it all.

Recently, Beyond Meat and Oatly have faced declining demand, pushing their share prices down 80% and causing production woes. McDonald’s has paused its McPlant rollout plans while JBS closed its plant-based meat division in response.

TechGround spoke with Feria to learn why she remains optimistic and what advice she’s giving her portfolio companies during this period of uncertainty.

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Max Chen

Max Chen is an AI expert and journalist with a focus on the ethical and societal implications of emerging technologies. He has a background in computer science and is known for his clear and concise writing on complex technical topics. He has also written extensively on the potential risks and benefits of AI, and is a frequent speaker on the subject at industry conferences and events.

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