Coho AI Raises $8.5M to Accelerate B2B SaaS Revenue Growth with AI

Teams focused on customer acquisition, retention and sales often lack the resources to leverage data insights. A 2019 survey conducted by NewVantage Partners revealed a three-year decline in firms claiming they are data-driven, with over half confessing they aren’t competing using data and analytics.

Ariel Maislos, who sold Anobit to Apple for $400 million in 2012, has formed Coho AI with Itamar Falcon and Michael Ehrlich. This product-led revenue optimization platform helps SaaS businesses obtain valuable insights for upselling and growth.

Coho AI today announced a successful round of seed funding, raising $8.5 million from Eight Roads, TechAviv and angel investors. CEO Falcon said the capital will be used to boost product R&D and grow their team – currently 17 members strong!

Coho AI is designed to help B2B SaaS teams understand what drives engagement and upgrades. Its AI models reveal which features make a product “sticky”, identify upsell opportunities, spot churn risks and segment users by behavior.

Falcon states that all models are trained with anonymized data from Coho Ai’s customers, resulting in a larger dataset and more accurate model for everyone.

SaaS leaders are skeptical of external tools being able to capture their product’s value and provide actionable insights for go-to-market teams, according to Falcon. However, Coho AI has proven itself by improving crucial metrics such as net revenue retention rate and sales efficiency – especially vital in today’s economic climate.

Coho AI is facing competition from startups such as Correlated and Endgame, yet they have “dozens” of customers and partners. Revenue figures remain undisclosed.

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Kira Kim

Kira Kim is a science journalist with a background in biology and a passion for environmental issues. She is known for her clear and concise writing, as well as her ability to bring complex scientific concepts to life for a general audience.

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