Under the previous strategy, Byju’s would provide educators with devices and software that it had developed in-house. This practice was met with criticism from educational institutions who argued that the devices were not robust enough and did not properly follow industry standards. With this new sales strategy, Byju’s will instead partner with other companies to create bespoke products for its customers. This approach is likely to appease educators as it ensures that their needs are being
The decision to pull sales people out of student homes and into the office comes as the startup scrambles to shore up its relationship with parents. In a bid to win them over, the company has implemented a strategy which involves reaching out directly to parents whose children have shown an interested in subscribing to their platform.
The firm said that its early practice was an interesting and unique way of doing things, but with the shift to a more accountable and transparent workforce, both sides of the equation are benefitting.
The Byju’s CEO claims that the new sales tactic of allowing customers to choose their own courses has already yielded a higher conversion rate. Byju’s plans to continue expanding its reach into the country in order to capitalize on this trend. This innovative sales tactic could provide a unique advantage for the company in India, where young people are frequently looking for ways to improve their learning skills.
The Covid helped increase the category awareness of online education learning and brand awareness of Byju’s. Plus, through its inside sales efforts, the company has created multiple products that have appeal to a wider audience. This success highlights the importance of effective branding for online education businesses and underscores the need for effective marketing strategies to support these ventures.
Many people shy away from downloads, thinking that a sale will not happen if they don’t make a first impression. However, with this approach, the sales journey cannot begin until the customer has already made an investment in the product. Downloading and using the app multiple times confirms that they are invested in the product, so it is important to reach out and continue promoting their experience.
Some parents of students using India’s edtech sector are unhappy with the aggressive sales tactics used by some of the companies. Byju’s offers a range of learning platforms to students from free content and classes to hybrid lessons at its centres across the South Asian market.
The revamp in India’s sales strategy is bringing more transparency with the parents and what its sales people are telling them. The new system will now have direct communication between the parents and employees, which Mohit believes will result in a better understanding of what is being marketed to them.
In order to increase the reach of their marketing campaigns to parents, a company decided to invest in inside sales agents. This is a strategy where employees are specifically tasked with reaching out to parents and pitching products and services. This gives parents more transparency into what their children are being told, helping the company close more deals.
Despite being relatively new to the startup scene, HelloWorld has been able to quickly learn and extract relevant experience from its network of professionals. Through this process, it is able to provide superior support to its customers while maintaining a high standard of quality.
Byju’s has been able to achieve a high level of success through their sales model. Their classes operate on a two-teacher model, where the lessons are taught through prerecorded videos while an on-site or live teacher tackles students’ questions. Because the lessons are delivered in this way, Byju’s is able to provide an affordable and convenient learning experience for its customers.
A recent trend in the education industry is the reliance on lessons from certain teachers. This model has proven to be successful for a number of reasons. First and foremost, it allows startups to tailor their courses specifically to their students’ needs. Secondly, this type of learning allows students to gain a greater understanding of topics than they would if they were simply receiving lectures from faceless instructors. Finally, this approach puts students in touch with real-world examples which can help them gain valuable experience and skills.
