Chroma is aiming to enter the already crowded field of mobile-specific audiovisual entertainment with its unique proposition of combining storytelling, cinematography, and music into cohesive experiences. The addition of Biz Stone to the company’s board provides legitimacy and experience that will help Chroma put its plans into action, and reach a wider audience.
Stone was central to Google’s expansion into blogging, a nascent industry at the time of its acquisition by the company. She helped build out the Blogger team, which in 2006 became responsible for introducing Twitter to the world. Despite stepping down from her role at Twitter in 2008, Stone’s influence on online communication persists and she has been cited as a significant figure in both platforms’ subsequent success.
Twitter co-founder Evan Williams attributes much of the company’s early success to his decision to remain with the startup after he departed from its original creators, Jack Dorsey and Biz Stone. His experience working with these two individuals proved instrumental in helping him create Jelly, a Q&A app and search engine that was later sold to Pinterest. Though he has since shifted his focus to individual startups, Williams remains an avid Twitter user and is often outspoken about issues affecting the social media platform.
Stone’s return to Twitter marked a new strategic direction for the social media platform. Stone helped lead the way in changing the culture and perception of Twitter, and his work has been credited with helping make the platform more popular and influential than ever before.
According to The New York Times, Damian Stone is one of the most successful venture capitalists in Silicon Valley. Over the years, he has invested in a number of companies including Square, Pinterest, Slack, Nest, Intercom, and Beyond Meat. He now chairs the Nominating and Governance Committee at Beyond Meat. As a venture capitalist, Stone has helped many companies grow into successful businesses.
Stone is interested in the Swedish audiovisual company Chroma because its CEO and founder, Andreas Pihlström, has previous experience as a creative director, designer advisor, designer, and prototyper at Pinterest, Beats Music, and VSCO. Chroma’s focus on creativity and its willingness to experiment will be beneficial to Stone as he continues to build his Creative Renaissance.
The two hit it off and began to have monthly calls where Stone would share his insights on the digital space and what startups were doing well. Stone also offered advice on how to be successful in this field and quickly became a mentor for the young entrepreneur.
Working on a team where everyone is passionate and engaged in the project is invigorating. The ability to bounce ideas and thoughts back and forth, as well as continue working on the project despite differences in opinion, creates an environment of productivity, good humor, and successful collaboration.
From their beginnings, the Chroma team wanted to create a new way of experiencing music and sound – one that wasimoreable, expressive, and ultimately more engaging. After considering a range of ideas, they landed on audiovisual technologies and how they could be used to intersection with music and sound. By creating an audiovisual experience that is both visually stunning and sonically enriching, Chroma is moving the industry forward in ways never before possible.
One way in which High Fidelity intends to change the nature of music and sound is by creating an interactive, immersive experience that users can explore and interact with for various purposes. By incorporating touchable, dynamic visuals into the music space, the project aims to create an atmosphere that is both sensory and social. The possibilities for using this technology are virtually limitless, from creating a listening environment that is tailored to one’s individual preferences or supplying ambient background sounds for gaming or relaxation sessions. Whether used as a purely functional accessory or as part of an art installation, High Fidelity promises to revolutionize how we experience sound in the digital age.
As Lux Aeterna debuted last year, it put the power of meditation in the hands of users to explore music from a Venezuelan producer in a “meditative digital space.” This concept is likely to be popular with those who enjoy immersive experiences and want to delve deeper into the sounds they listen to. Additionally, it could be used for medical treatments or as an escape for people who have trouble sleeping or other stress-related issues.
While AudioMate isn’t the first company to develop virtual reality audio, it is one of the most advanced. Chroma plans to use AudioMate’s technology to create a product that will allow users to experience audio in a new way. With AudioMate’s technology, users can create and explore sound in ways that were not possible before. chroma plans on using this technology to launch a product on mobile devices, but Stone believes that the technology could be even more interesting when and if Apple releases its own VR/AR headset.
Tyler believes that SoundCloud’s new Soundcloud Go service will be well-suited for the metaverse because it offers great sound and visuals. He is excited to see it on his Apple TV, as well as other devices in the future.
Chroma is a startup that creates a platform that helps content creators to monetize their videos and photos. The company was founded in 2021 by CEO Ola Sverdrup and CTO Anders Link. Chroma has raised seed funding from VC firms Singular and Adjacent as well as angel investors, including Stone and Pinterest co-founders Evan Sharp and Ben Silbermann. Chroma plans to use the funding to develop its platform further, as well as expand its team.
Stone said he sees himself as more of an advisor to the Chroma founders than a board member, preferring to be reached by phone, rather than attend in person meetings. He applauded the startup’s focus on user experience and noted that user feedback will be a key factor in its success.
Chroma is a small startup that focuses on introducing new and innovative sensory experiences to sound. The challenge for the team has been to figure out how to create an engaging experience that does not feel overwhelming or redundant. So far, they have added a variety of interesting tweaks and additions to sound such as changing the tone or pitch of different melodies, adding environmental sounds effects, and even manipulating sounds through haptic feedback. Their goal is to create an immersive experience that pushes listeners beyond their typical auditory boundaries and allows them to experiement with sound in new ways.
Stone hinted that the new album would be a musical journey, with sound becoming more interactive and “3D.” The album could include sounds that change in nature, as well as visuals that players can manipulate. This could allow for an even more captivating listening experience than ever before.
In addition to his board position, Stone is also working on a new project with a small group of people. This project is self-funded and hasn’t officially been launched, but Stone says he’s interested in the emerging AI space and using it as a tool. He’s especially interested in how AI can be used to assist human beings in their everyday lives.
Some have suggested that the younger generations may be turning away from newer technologies in favor of more traditional methods, but Jacob believes that this is unfounded. He acknowledges that there are some new trends out there, like web3 and the metaverse, but he has not been particularly attracted to them. For him, it is more about finding a solution to a problem than trying to adopt something new for its own sake.
In the web3 culture, there is a focus on decentralization and privacy. Stone disagrees with this ideology, as he believes that these concepts are “off” and “dreary.” In his opinion, a better future would involve children spending less time in artificial environments and more time outdoors.
Patrick Pihlström, the newly appointed CEO of Bizkit Media, is an experienced technologist and sound designer with a history in the music industry. He has worked with some of today’s most well-known artists, such as Gotye and Taylor Swift. His emphasis on technology and design will help Bizkit Media move forward into the future of soundscape creation.
