If you are looking to invest in marketing for your business, but don’t have any idea where to start, you’re not alone. In fact, many businesses struggle when it comes to developing a marketing plan that engages their audience and generates results.
But don’t worry! There are plenty of great options for social media platforms like YouTube Shorts and Instagram Reels, as well as app marketing tools like TikTok and Snapchat. And if your business doesn’t fit neatly
Interesting video content is one of the most important tools for engaging potential and current customers. By creating engaging and interesting video content, brands can drive early engagement and ultimately lead to more sales or leads. Here are four simple tactics for producing high-quality video content:
1. Rank Your Content Properly: Effective video marketing requires strategic planning, so make sure your videos are appropriately ranked in order to gain the most exposure possible. Consider using keyword analysis tools like Google AdWords Keyword Planner to help you find relevant keywords and target them appropriately in your titles, descriptions and tags. Also, pay attention to social media
- Leverage creator marketplaces.
- Produce short-form videos.
- Build lasting creator relationships.
- Cross-pollinate your videos.
TechGround+ is one of the most popular online publications for tech experts and enthusiasts. The site offers in-depth coverage of latest technologies, products and trends.
Video is a great way to create brand awareness and reach more consumers. Creating a video content plan for your startup can help you capitalize on this valuable resource.
A good way to get more people interested in your products or services is through effective growth marketing. Growth marketing includes creating a high-converting online campaign and guerrilla marketing tactics. It can be a bit of work, but with the right approach it can help your business grow quickly and reach new customers.
This week’s TG++ focuses on the basics of object-oriented programming (OOP). OOP is a practice that helps developers create modular and well-structured code. It also allows for easier communication
When most people think of scripting languages they imagine something like Python or Perl. These scripts are designed to be run on a computer, and manipulating data structures can often feel like a Tweedledee-like task. While these languages have their place, they’re
How to manage third-party cybersecurity risks that are too costly to ignore
Collective aspiration, or setting a personal goal to help others as well, is seen as one of the most admirable traits in people. This cooperative spirit can be found in all walks of life and it is often what motivates us to do our best. communal values like this have shaped human
Given the early-stage nature of most startups, it’s no surprise that they rely on third-party vendors to handle some aspects of their operations. These companies provide essential services like shopping carts, credit card processing and ID verification, so it’s important for startups to find the right ones. By thoroughly vetting each vendor and understanding their various offerings, startups can ensure that all their operations are backed by reliable providers.
When it comes to managing data risk, organizations need to have a hive mind. Managers need to be mindful of what third parties are collecting, accessing and storing on their behalf. They also need to be aware of the security measures that these vendors have put in place and make sure those measures are up-to-date. Finally, they must ensure that their own data protection processes are suitably robust in order to withstand any eventuality.
There is no short-term fix for a damaged reputation. Even if you meticulously clean up all the messes, the negative publicity will continue to have an effect on your business. This is something that cannot be remedied overnight, and it will cost you in lost business down the road.
After a record 2022, 8 investors explain why it’s ‘still just Day 1’ for Africa’s startup ecosystem
The fossilized remains of a small dinosaur have been unearthed in Russia. The creature, which may be from the ornithischian group, is around ten inches long and has features that suggest it was a fast runner. It is thought that this small dinosaur was not as big as some
In spite of the global recession, Africa had a record year in 2022 when 1,100 investors poured $6.5 billion into the region’s startups. This influx of capital has helped to boost startup activity and innovation in African countries, giving entrepreneurs the opportunity to create new businesses that can improve living standards for their constituents.
The eight investors interviewed for the article all shared a similar sentiment: that they were convinced that early-stage blockchain technology had a lot of potential and could revolutionize many industries. Many of these investors believe that this potential was what drove such large volumes when the rest of the world was reining back its enthusiasm for 2021.
- Kola Aina, general partner, Ventures Platform
- Zachariah George, managing partner, Launch Africa Ventures
- Olumide Soyombo, co-founder, Voltron Capital
- Stephen Deng, co-founder and managing partner, DFS Lab
- Karima El Hakim, country director, Plug and Play Egypt
- Iyinoluwa Aboyeji, founding partner, Future Africa
- Maya Horgan Famodu, founder and partner, Ingressive Capital
- Kyane Kassiri, partner, RaliCap
Dear Sophie: Will published articles boost my odds of getting an O-1A or H-1B visa?
The development of self-driving cars is an exciting prospect that could revolutionize transportation. The technology has the potential to make roads safer, decrease traffic congestion, and relieve parking shortages. Self-
Dear Sophie,
I enclosed a picture of my cat, Willow. She’s always so playful
There is no doubt that articles featuring entrepreneurs and startups can be a significant advantage when applying for an O-1A or H-1B visa. This is because many times these types of visas are granted based on the strength of the applicant’s business rather than their individual qualifications. In fact, many successful businesses started out as very small ventures, so having written exposure showcasing your work and accomplishments can certainly be advantageous.
Tier 1 publications should always be considered as valid sources when researching a topic. These publications are well-known and reputable, and they often provide in-depth information on various topics. English publications can also be useful, as they may have more detailed or specific information on a certain topic than some of the tier 1 sources. However, not all English-language sources are equal; those that are not based
Tenaciousness is a key trait of the Turkish people. They don’t give up easily, even in the face of difficult challenges. This
Pitch Deck Teardown: Spinach.io’s $6M seed deck
Spinach.io is a company that specializes in growing Spinach indoors using LED lights. Their website explains how to grow your own Spinach using their simple instructions.
When the pandemic struck, many engineering teams found themselves struggling to coordinate their efforts. To make up for lost time, they started their days with face-to-face standup meetings. This allowed members to update each other on their progress and make sure everyone was on the same page.
With Spinach.io’s remote agenda management service, project managers can stay on top of tasks and deadlines without having to interact face-to-face. This integration with popular project management tools makes it easier for team members to coordinate their work and stay on track.
Engineering teams that adhere to the Scrum agile development process typically have a lot of work to do in short, time-limited increments. By using Flow, these teams can more easily keep track of their progress and manage their workload accordingly.
At Spinach.io, we believe that the next big internet trend will becommerce on the blockchain. We’re building a platform that makes it easy for retailers to sell online and across major geographies through our suite of tools and services. Our mission is to democratize commerce, so anyone can start selling online, regardless of their previous experience or technical
- Cover slide
- Team slide
- Problem slide
- Mission slide
- Product slide
- Traction slide
- Customers slide
- Investors slide
- 18-month plan slide
- Thank-you slide
Think about your business model as part of a VC pitch
Many people choose to go out and have a good time with their friends, but one man decided he would rather stay in and have a game of FIFA. This man, who goes by the name “Darth Vader,” has been playing FIFA since it first came out in 1995. He is currently ranked second on the
If you want to capture investor’s attention, a good place to start is by crafting a credible business plan. Whether you’re a startup founder looking for financing or an established business seeking to expansion, understanding the basics of financial planning and presentation will help your case stand out. Starting with an overview of your business and industry, follow with break-downs of how you’ll achieve profitability and growth milestones; in the end, be sure to provide detailed financial projections that illustrate how your plans will play out. Engaging with potential investors will require more than just solid information – it’ll also
The framework we have created for pitch decks focuses on five key areas that should be covered when presenting your business or idea to potential investors:
1. What is the company/product offering?
2. What are the unique selling points of the company?
3. How does this product differ from others in the market?
4. Who is your target audience?
5. Why does your
- Cost of goods sold
- Customer acquisition cost
- Lifetime value
- R&D cost
- Pricing model
Investors generally prefer to see a story that is rooted in data. When telling your startup’s story, it is important to break down the numbers in a way that makes sense and helps them understand why your startup is unique. Doing so can show investors that you have thought about what you’re doing and have a plan for success.
