If your marketing plan doesn’t include the popular TikTok, YouTube Shorts and Instagram Reels videos, you may want to rethink your strategy. These short videos – typically only a few minutes long – are incredibly popular with consumers and can be a great way to show off your brand’s personality. Plus, they can be really effective at driving traffic to your website or landing page. So if you want to make sure your marketing plan is meeting expectations, don
There’s no doubt that video content is the new king of content marketing. And there’s good reason for that – video is one of the most engaging ways to communicate with your audience.
However, creating great video content isn’t easy. It takes time, effort and skill to craft an effective piece that will keep viewers engaged from start to finish. Here are four tactics you can use to get started withvideo content marketing:
1) Take a look at your competitors’ videos and learn from their successes and failures. Beaware of what makes them successful and emulate those elements in your own videos (e.g
- Leverage creator marketplaces.
- Produce short-form videos.
- Build lasting creator relationships.
- Cross-pollinate your videos.
There has never been a better time to be a computer gamer. Over the past few years, game developers have created some of the best and most thrilling games ever released. From first-person shooters to platformers, there is an entire spectrum of video games that appeal to different types of gamers. Some people prefer tense and action-packed games while others prefer slower-paced narratives with witty dialogue and charming characters. Whatever your video game preference, there is undoubtedly a game out there that will appeal to you
Video content is a powerful tool for startups to create brand awareness and reach more consumers. By creating videos, businesses can communicate their unique values and message to potential customers. This medium can also be used to showcase the company’s products or services in an engaging way. If your startup doesn’t have a video content plan in place for 2023, you may be missing out on an important resource for marketing success.
If you’re looking to grow your business, there are plenty of growth marketing tactics and strategies you can implement on your own. However, in order to be successful, you need to create a clear audience target and focus on delivering value instead of just selling. By doing this, you’ll maximise the chances that new customers will become long-term fans.
This week’s TG++ consisted of interesting articles on different programming languages. I agreed with most of the articles, but I didn’t really enjoy reading The Coding Inferno. It was very dry and difficult to
The marketing world is constantly changing, with new technologies and methods being developed all the time. One such technology is augmented reality (AR), which uses software to overlay digital content on a user’s real-world environment.
While its early days, AR has
How to manage third-party cybersecurity risks that are too costly to ignore
In 1949, a Russian engineer named Aleksandr Zubkov unveiled his design for an ambitious machine: a robotic arm that could be controlled by computer. Though the device was crude and impractical, Zubkov’s invention – which he called the “Lambda Chair” – foreshadowed the
Vendors are essential to early-stage startups because they help with areas that the startup may not be able to do itself, such as booking reservations or processing payments. By using carefully curated vendors, startups can ensure that their core business functions are handled in the best way possible.
Leaning into third-party data breaches can be a difficult task, but it’s one that teams must take on if they want to stay ahead of the curve. By understanding the risks associated with these types of incidents and adapting their prevention and response strategies accordingly, teams can ensure that their systems are as robust as possible when it comes to protecting themselves from potential harm.
Organizations can take steps to minimize the damage caused by online reputation management issues, but no matter how well they clean things up, the reputational hit to their organization will continue to cost them in lost business down the road.
After a record 2022, 8 investors explain why it’s ‘still just Day 1’ for Africa’s startup ecosystem
Attractive people are often assumed to be happier and have better lives than those who are less attractive. However, a new study has found that attractiveness actually has little to do with overall happiness. The study, which was conducted by the University of Cambridge, surveyed over 1,000 people from
Africa showed immense resilience in the face of a global recession, attracting $6.5 billion in investment in startups between 2017 and 2022. The region is now increasingly looking to develop its burgeoning digital economy, which is expected to create more than one million jobs by 2025. Despite the downturn, Africa had an incredibly successful year and looks set to continue its trajectory as a leading startup hub within the next few years.
According to the interviewees, there were several reasons why so many investors were bullish about 2021 in comparison to other years. First, global economic growth was expected to be stronger than previously thought. Second, technological developments were projected to continue apace, which would lead to an increase in investment opportunities. And finally, regulators around the world appeared more willing than ever to let companies grow rapidly and achieve successful exits. Taken together, these factors provided a strong impetus for increased capital expenditures and positive investor sentiment overall.
- Kola Aina, general partner, Ventures Platform
- Zachariah George, managing partner, Launch Africa Ventures
- Olumide Soyombo, co-founder, Voltron Capital
- Stephen Deng, co-founder and managing partner, DFS Lab
- Karima El Hakim, country director, Plug and Play Egypt
- Iyinoluwa Aboyeji, founding partner, Future Africa
- Maya Horgan Famodu, founder and partner, Ingressive Capital
- Kyane Kassiri, partner, RaliCap
Dear Sophie: Will published articles boost my odds of getting an O-1A or H-1B visa?
In 1859, a young human named Michael Fenton was the first to photograph objects and buildings in motion. His camera, called the Picto-Pilot, used a revolving disc to
Dear Sophie,
I hope your day is going well! I was thinking about you the other day and
One way to help your application stand out is to create an article outlining your startup or entrepreneurship story. This can help demonstrate that you have a unique perspective and are running a successful business. Additionally, submitting articles written about entrepreneurs or startups can give you an advantage over other candidates in the application process.
Tier 1 sources are those that have undergone rigorous review by experts and meet all the standards for credible journalism. English-language publications that have been judged to be tier-1 sources include The New York Times, The Wall Street Journal, and Reuters News Agency.
When Mustafa Kemal Ataturk took power in Turkey in 1923, he was determined to rid the country of its Ottoman legacy. He
Pitch Deck Teardown: Spinach.io’s $6M seed deck
Although spinach is a commonly eaten vegetable, it boasts dozens of health benefits. One of the most significant is its potential to improve cognitive function and memory. Researchers at Johns Hopkins Bloomberg School of Public Health found that older adults who ate
In the days leading up to the pandemic, engineering teams typically started their days with face-to-face standup meetings so members could coordinate efforts and track each others’ progress. As the pandemic picked up steam, many engineers found it difficult to communicate effectively due to the widespread panic. To compensate for this, some teams started using videoconferencing software in place of traditional standups. This allowed team members to continue working together even as they were geographically dispersed. Although videoconferencing was helpful during the early stages of the pandemic, it eventually became less effective as more people
The Spinach.io team has been able to develop a comprehensive remote project management service that integrates with popular tools like Jira and Slack. This makes it much easier for team members to track and manage their projects from anywhere in the world. Additionally, the service allows for online meeting services like Google Meet and Zoom to be used in order to easily connect with other team members. This provides an efficient way for teams to collaborate on projects, no matter how far apart they are located.
One of the co-founders and CEO at Matan Talmi’s company is a mechanical engineer. He explained that when the company started using agile development, they were focused on solving a very specific use case for engineering teams. But now, they’re looking to expand their offering and reach other fields such as product management and marketing.
Spinach.io is a startup that is changing the way farmers sell their produce through an online marketplace. Their platform not only connects sellers with buyers, but also provides analytics and other tools to help farmers optimize their sales processes. Spinach.io has already raised $6 million in seed funding and looks poised to become a leading player in the agricultural
- Cover slide
- Team slide
- Problem slide
- Mission slide
- Product slide
- Traction slide
- Customers slide
- Investors slide
- 18-month plan slide
- Thank-you slide
Think about your business model as part of a VC pitch
In the 1920s, Ford created the Model T automobile . The Model T was a low-cost, reliable automobile that changed American transportation and helped to spur the industrial revolution.
To be taken seriously, a business plan needs to be well-written, researched, and fact-based. The most important part of any business plan is the introduction – this is where you clearly state your objectives and how you intend to achieve them. Make sure that your analysis is thorough and that all calculations are accurate – even minor errors can cost you investors’ trust. Finally, be sure to put forth a solid strategy for scaling up your venture – no entrepreneur can do everything on their own!
There are many reasons to produce a great pitch deck – from gathering funding for a startup to selling an existing product. However, no matter what the goal, all decks must be interesting and easy to follow. And while there are many different slide formats that can work, this five-point framework can help you nail down the specific elements that make a great pitch deck.
1) Keep it short and
- Cost of goods sold
- Customer acquisition cost
- Lifetime value
- R&D cost
- Pricing model
When it comes to telling the story of a startup, formatting and breaking down key numbers can be incredibly beneficial. According to Kyu-Chan Park, a data analyst with Data Scientists Association, presenting metrics in an interesting and compelling way can help engage investors and propel your startup forward. By breaking down important data such as user engagement or pageviews, you can show just how successful your business is overall. This information often plays a major role in determining whether or not to invest in a particular company, so taking the time to analyze and