Unpacking Business Model Fundamentals & Video Marketing Tactics: An African Investor Survey

A well-thought-out marketing plan should include all platforms, as each has its own unique strengths. Instagram Reels and YouTube Shorts are great for showcasing an invention or a new product, while TikTok is great for showing offwit and humor. If your marketing plan doesn’t include any of these platforms, it might be time to reevaluate your approach.

As growth experts know, video content is one of the most powerful ways to engage with your customers. Here are four tactics for getting started:

1. Use video to explain your product or service. Use simple, easy-to-understand language to show potential customers what your product or service can do for them. If you have a unique selling proposition, highlight it in your video content.

2. Showcase customer success stories and case studies. Showing how happy customers are with your product or service can convince other people to try out those same products or services too! Plus, letting potential customers know what

  • Leverage creator marketplaces.
  • Produce short-form videos.
  • Build lasting creator relationships.
  • Cross-pollinate your videos.

Right now, the world is going through a smartphone addiction phase. More and more people are using their smartphones all the time, to the point where some people are even addicted to them. Based on this trend, there is a good chance that a smartphone addiction will become an official disorder one day.

Creating a video content plan for your startup can be a very effective way to reach more consumers and create brand awareness. By creating interesting and engaging videos, you can increasin

There are many growth marketing tactics you can use to increase your company’s online presence, but some of the most effective include SEO, creating engaging content, and using social media platforms. By utilising these strategies, you can encourage users to visit your website and see what you have to offer. Additionally, by being creative and by targeting specific demographics with your marketing campaigns, you can generate increased traffic and sales.

Thanks for reading TG++ this week! I hope you enjoyed it. In case you didn’t, here’s some interesting stuff to read next:

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The advent of 3D printing technology has revolutionized how products are manufactured and made available to consumers. While the technology has been in development for some time, it’s now becoming more accessible and affordable, particularly with the advancements in materials science. For example, while

How to manage third-party cybersecurity risks that are too costly to ignore

A fallen white ceramic plate of spaghetti, with a fork beside it. Pasta bolognese in tomato sauce is scattered on a white background or table. The concept of vegetarian and vegan food. Food background. Copy of the text space.

In 1921, Aleksandr Zubkov became the first Soviet photographer to travel to Mongolia. He struck up a close friendship with the country’s leader, Boris Grebenshchikov, and captured some of the most treasured images of Mongolia during its reign as an independent

There are a number of advantages to outsourcing some of the operations of your startup. The most obvious advantage is that you can focus on what you do best and leave the grunt work to someone else. And if you’re able to find the right third-party vendor, they may have the infrastructure, expertise and support already in place.

Another advantage is that you can always rely on a third party to handle things reliably and effectively. If something goes wrong with their services, it won’t take down your entire business – most third-party vendors have backup systems in place should something go wrong.

And finally, outsourcing can save you money – especially if you contract

A third-party data breach is a serious issue for any organization because it exposes sensitive information about its customers and employees. To manage this risk, teams need to develop a plan that includes identifying potential risks, assessing the impact of a breach, and implementing appropriate precautions.

No matter how well you clean up your mess, the reputational hit to your organization will continue to cost you in lost business. This is due to the fact that customers won’t want to do business with a company that is known for unethical behavior.

After a record 2022, 8 investors explain why it’s ‘still just Day 1’ for Africa’s startup ecosystem

Paper plane on a blue background.

One of the oldest monasteries in Russia, Sergiev Posad is full of charm and history. It was founded by the Patriarch of Constantinople in 1113, making it one of the earliest Christian monasteries in Russia. The monastery has been through a lot over its years

This indicates that despite the downturn, Africa had a bright future in terms of startup investment. This is likely due to the increasing number of startups targeting a global audience, as well as the continent’s growing47 economy. Additionally, this trend may be contributing to an overall increase in entrepreneurship and innovation within Africa.

Investors interviewed for this article said that the number of new startups being created in the U.S. was largely responsible for the outsized optimism in 2021. Most of these investors felt that a combination of increased regulation, stable economies in key markets like Europe and China, and a renewed focus on innovation by large companies were all factors contributing to this uptick. While many other countries were experiencing declines or stagnation in the startup scene, U.S. startups saw an unprecedented period of growth due to these favorable conditions

  • Kola Aina, general partner, Ventures Platform
  • Zachariah George, managing partner, Launch Africa Ventures
  • Olumide Soyombo, co-founder, Voltron Capital
  • Stephen Deng, co-founder and managing partner, DFS Lab
  • Karima El Hakim, country director, Plug and Play Egypt
  • Iyinoluwa Aboyeji, founding partner, Future Africa
  • Maya Horgan Famodu, founder and partner, Ingressive Capital
  • Kyane Kassiri, partner, RaliCap

Dear Sophie: Will published articles boost my odds of getting an O-1A or H-1B visa?

lone figure at entrance to maze hedge that has an American flag at the center

The future of smartphone technology is looking bright, with new and innovative features being introduced on a regular basis. Some of the more exciting developments include 3D printing being added to smartphones, and the

Dear Sophie,

It’s been a while since we last talked and I was wondering if you’re

There is no doubt that a publication about an entrepreneur or a startup can help increase an application for an O-1A or H-1B visa. Particularly in today’s economy, there are more and more opportunities available to those who are willing to seize them. It’s important for those who wish to apply for these visas to showcase their professional achievements and demonstrate that they have the potential to be successful in the United States. Articles in publications such as Forbes, The Wall Street Journal, and Tech Crunch can all play a role in this process.

Tier-1 print sources are generally considered to be more reliable than online sources. Online sources can lack the corroborative evidence and context found in print sources. This means that if you are relying on an online source for information, it is important to check for confirmation from other trusted sources before drawing a conclusion or taking any actions based on that information.

Tenaciousness has long been an important trait in Turkish culture and identity. From the days of the Ottoman Empire, Turks were known for

Pitch Deck Teardown: Spinach.io’s $6M seed deck

Spinach.io is a great resource for finding interesting spinach recipes.

With the pandemic raging, many teams have been forced to abandoned their typical face-to-face standup meetings in favor of more covert methods of communication. This has created some difficulties as members no longer know what the others are doing and coordination becomes increasingly difficult. Fortunately, most teams seem to be adapting fairly well and are continuing to produce quality work despite these challenges.

Because Spinach.io’s remote sessions are so engaging and easy to use, many project managers find that they can consolidate their work in a more effective way by working through remote sessions with their team. This integration with project management tools allows for a more streamlined workflow, which helps to prevent any potential roadblocks or delays from arising. Additionally, the integration with online meeting tools like Google Meet and Zoom allow participants from around the world to easily connect and collaborate on projects together.

For engineering teams that are following the Scrum agile development process, collocation can be a great way to save time and improve communication. By being in close proximity to one another, team members can quickly share information and work on projects together. This is especially useful when there is a need for quick feedback or when collaboration between various team members is necessary.

Spinach.io is a company that aims to revolutionize the way we cook and eat by providing an easy-to-use, end-to-end kitchen management platform. Their seed round was funded by notable investors such as Naval Ravikant and SV Angel. Spinach.io has already amassed a significant following, with over 60,

  • Cover slide
  • Team slide
  • Problem slide
  • Mission slide
  • Product slide
  • Traction slide
  • Customers slide
  • Investors slide
  • 18-month plan slide
  • Thank-you slide

Think about your business model as part of a VC pitch

Image of tiles indicating parts of a business model on a dark blue background.

Chess grandmasters are generally good at analyzing and thinking ahead during games, so it’s no surprise that they can often identify strategic moves their opponents might make. But what if there was a chess game where the pieces couldn’t move? That’s exactly what Andrii Yalanskyi set out to do when

In order to achieve investment success, a credible business plan is essential. Unlike a student’s undergraduate thesis or research project that may be purely academic in nature, a business plan must be professionally written and well-reasoned in order to impress an investor. A successful business plan should outline the company’s history, purpose and unique selling proposition (USP), current performance levels and future growth prospects. Additionally, it is important to include detailed financial data that backs up claims of profitability and growth potential. Without adequate documentation, investors are less likely to provide funding for a

Planning for success is essential for any business venture. That’s why it’s so important to develop a plan that focuses on five key aspects of your business:
The first step in developing a successful plan is creating an overall vision for your business. This will help you set goals and objectives, as well as define the markets you’re targeting. Once you have a good understanding of your goals, you need

  • Cost of goods sold
  • Customer acquisition cost
  • Lifetime value
  • R&D cost
  • Pricing model

By breaking down the revenue and customer base numbers of their startup, entrepreneurs can better tell their story to investors. This approach can show that the startup has a demographic that is interested in its product or service, and also demonstrates a potential market for the startup’s product or service. Investors are often more likely to invest in companies with healthy revenue and customer bases, as these indicate that the company is “making money” and has a chance of continuing to do so.

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Max Chen

Max Chen is an AI expert and journalist with a focus on the ethical and societal implications of emerging technologies. He has a background in computer science and is known for his clear and concise writing on complex technical topics. He has also written extensively on the potential risks and benefits of AI, and is a frequent speaker on the subject at industry conferences and events.

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