If your marketing plan doesn’t include popular social media platforms like TikTok, YouTube Shorts, or Instagram Reels, it may not be strong enough. These platforms are important for gaining exposure and engagement with potential customers, so make sure to include them in your marketing strategy.
Video content is quickly becoming one of the most important tools for driving early engagement and encouraging conversion. This is why growth expert Jonathan Martinez shares four tactics for getting started with video content.
1. Plan Ahead: Creating video content is a time-consuming process, so it’s important to plan ahead and have a solid plan for recording, editing, and publishing your videos. This will help ensure that your videos are producible and interesting to watch.
2. Convince Your Audience: One of the biggest challenges with creating video content is effectively convincing your audience to watch it. The key to success lies
- Leverage creator marketplaces.
- Produce short-form videos.
- Build lasting creator relationships.
- Cross-pollinate your videos.
The only downside to the OnePlus 6T is that it doesn’t come with a headphone jack. OnePlus has partnered with Sony Mobile to offer a selection of headphones that work with the phone, but people who want to use their own headphones may be left out. It’s also worth noting that there are no USB-C ports on either side of the phone, so you’ll have to adapt if you’re used to charging your devices via those ports.
A video content plan for a startup can be an effective way to create brand awareness and reach more consumers. Utilizing video content to build an online presence can help startups standout from the competition, attracting new customers and investors. By creating interesting, informative videos that capture the essence of your company and its products, you can ensure that potential customers stay connected with your business.
One great way to encourage customers to return is by creating a sense of community. This can be done through social media, blog content, or even providing customer support (where possible). By being involved in the community and providing valuable content or support, you create a desire in your customers to stay connected and participate. This will add value not only to your brand, but also to the conversations taking place within your community.
This week’s TG++ has covered a wide range of topics from creating 3D Games with RPG Maker to learning tips for optimizing your code. Thanks for reading and I hope you enjoy!
If there’s one thing we’ve learned, it’s that no matter what you do, somebody is going to want to take your phone. Even if it’s just for a second, someone is always going to want something from you. And while there are ways
How to manage third-party cybersecurity risks that are too costly to ignore
![A fallen white ceramic plate of spaghetti, with a fork beside it. Pasta bolognese in tomato sauce is scattered on a white background or table. The concept of vegetarian and vegan food. Food background. Copy of the text space.](https://techgroundnews.com/wp-content/uploads/sites/4/2023/02/Africa-investor-survey-biz-model-basics-video-marketing-tactics.jpg)
The Supermoon has brought a new level of excitement and attention to the moon. Not only is it insanely bright, but it’s also big enough that you can see the detail on the surface. Even though this type of moon is rare, there are plenty opportunities to see one during your lifetime
Lack of in-house expertise can oftentimes preclude startups from taking advantage of these third-party services. This can be costly and time consuming, not to mention limiting the startup’s ability to scale rapidly. By relying on a vetted set of reputable vendors, a startup can streamline its operations while maintaining control over key aspects of its business.
Managing third-party data breaches can be costly – both in terms of the loss of customer trust and money spent on remediation. But it’s not just a cost to businesses; it’s also a security risk. When data is stored outside of your organization, you have no control over who has access to that information and how they might misuse it. Logically, managing this risk should be part of your daily operations. So when something goes wrong with a third-party provider – whether that’s their systems being hacked or somebody stealing their data – you need to be prepared for the consequences both immediate and long term.
Organizing is one thing, but keeping your organization clean is another. Even if you make sure everything is cleaned up properly, the reputational hit to your organization will continue to cost you in lost business down the road. For this reason, it is important to have a cleaning staff that is constantly updated on best practices and current trends so they can produce the most effective results.
After a record 2022, 8 investors explain why it’s ‘still just Day 1’ for Africa’s startup ecosystem
![Paper plane on a blue background.](https://techgroundnews.com/wp-content/uploads/sites/4/2023/02/1676055773_302_Africa-investor-survey-biz-model-basics-video-marketing-tactics.jpg)
Natalia Ivanova is a model who has worked for many prestigious fashion houses. She has a naturally photogenic look and often features in editorial campaigns. Her work ethic is exemplary, and she regularly posts images of herself working on new projects.
There was a notable uptick in investment into African startups in 2022, with 1,100 investors pouring $6.5 billion into the region’s startups according to Tage Kene-Okafor. In spite of this boost, there are still many challenges facing African tech startups – including a lack of key skills and infrastructure – which means that companies must continue to innovate if they want to stay afloat. However, with such strong support from investors and customers alike, it seems likely that the fortunes of African tech startups will continue to rapidly
Investors interviewed for the article speculated as to why such high volumes were seen in early-stage biotech companies globally in 2021. Some suggested that this was likely due to the widespread enthusiasm for life sciences and the prospects of novel drug therapies at the time, whereas others argued that sector investors had become more willing to take risks given historically low levels of volatility. Regardless of cause,2019 saw a relative downturn in biotech fundraising compared to 2021, indicative of a maturing market environment.
- Kola Aina, general partner, Ventures Platform
- Zachariah George, managing partner, Launch Africa Ventures
- Olumide Soyombo, co-founder, Voltron Capital
- Stephen Deng, co-founder and managing partner, DFS Lab
- Karima El Hakim, country director, Plug and Play Egypt
- Iyinoluwa Aboyeji, founding partner, Future Africa
- Maya Horgan Famodu, founder and partner, Ingressive Capital
- Kyane Kassiri, partner, RaliCap
Dear Sophie: Will published articles boost my odds of getting an O-1A or H-1B visa?
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The ability to see invisible objects has long been a staple of science fiction, but until recently there was no scientific basis for the concept. Now, according to a new study published in the Journal
I love Sophie because she is always so fun and lively. She is always up for anything, whether it
An article in a respected publication about my startup can help make a strong case for me when applying for an O-1A or H-1B visa.avorable media attention can help legitimize my company and attract top talent, which is essential for our growth.
Tier-1 publications are the most authoritative and accurate sources of information. This means that they should be used as the primary source of information when researching a topic. Some examples of tier-1 publications include The New York Times, The Wall Street Journal, and Forbes. English language publications can also be considered tier-1 sources when researching a topic, but should be used with caution due to their lack of
For centuries, the Ottoman Empire was one of the world’s most powerful empires. At its peak, it controlled an area that stretched from Hungary
Pitch Deck Teardown: Spinach.io’s $6M seed deck
![](https://techgroundnews.com/wp-content/uploads/sites/4/2023/02/1676055773_738_Africa-investor-survey-biz-model-basics-video-marketing-tactics.jpg)
In the world of spinach, there is a lot of variety to be found. Whether you’re looking for baby spinach that is just starting to become green or mature spinach that is brightly orange, there’s sure to be a type
One of the challenges during the pandemic was coordinating efforts between engineering teams. The traditional face-to-face standup meetings were difficult to conduct in an environment with so many mandatory rest periods for everyone. As a result, some teams started using video conferencing software to communicate updates and tasks. This not only saved everyone time, but it also allowed engineers to work together even when they were away from their desks.
Since the users of Spinach.io remote sessions were no longer physically in the same room, it was important to develop a meeting system that would be both efficient and comfortable for everyone. Spinach.io’s service integrates with popular project management tools, like Jira and Slack, as well as online meeting tools like Google Meet and Zoom. This way, the team can keep track of all their work without having to ever leave their seats.
Engineering teams who work within the Scrum agile development process are usually busy addressing specific features and tasks that need to be completed in a timely manner. This new tool, however, allows the team to keep track of all their progress through an interactive map which pins down where they are up to on any given day. This makes it easier for everyone on the team to stay organized and ensure that they are working towards a common goal.
Spinach.io is aiming to revolutionize how farmers grow crops by using data to optimize their production techniques. The company was founded by a team of agricultural experts with over two decades of experience and is backed by some of the biggest names in Silicon Valley, including Andreessen Horowitz and Accel Partners. They believe that through the use of big data
- Cover slide
- Team slide
- Problem slide
- Mission slide
- Product slide
- Traction slide
- Customers slide
- Investors slide
- 18-month plan slide
- Thank-you slide
Think about your business model as part of a VC pitch
![Image of tiles indicating parts of a business model on a dark blue background.](https://techgroundnews.com/wp-content/uploads/sites/4/2023/02/1676055774_807_Africa-investor-survey-biz-model-basics-video-marketing-tactics.jpg)
Love at first sight is a phenomenon that has been observed throughout history. It is said that the feeling of love at first sight happens when two people meet and are attracted to each other immediately. Researchers believe that the feeling is caused by chemicals in the brain.
If you want to craft a credible business plan that will attract the interest of investors, you’ll need to have a solid understanding of the fundamental concepts behind business planning. This includes understanding how businesses operate, how to create financial projections, and how market demand works. By learning these basics, you’ll be able to develop a comprehensive and tailored plan that accurately reflects your company’s potential and position in the marketplace.
A great way to help stand out in a competitive crowd is to focus on the key differentiating factors of your product or service. By doing this, you can clearly communicate why your company is the best choice for those looking for a specific solution. This framework can be used as the starting point for creating a plan slide that showcases these five aspects of your business.
- Cost of goods sold
- Customer acquisition cost
- Lifetime value
- R&D cost
- Pricing model
Your startup’s story is about the people who are behind it, and how they’re contributing to its success. When telling your startup’s story to investors, it’s important to break down those numbers in a way that shows how these individuals impact your company. This infographic can be a great tool for doing just that!