Africa Investors: Mastering Business Models and Video Marketing Tactics

Can you think of a good use of short videos or Instagram reels in your marketing plan?

1. Start with interesting facts about yourself and your experience that could inspire others to watch your videos. For example, if you’re a growth expert, share what tactics you use to help drive early engagement for your company’s products or services.

2. Share how video content can help promote your business goals and attract new customers or followers. For example, talk about ways video can help millennials stay engaged with their work and responsibility obligations by providing helpful tips on how to be productive while still enjoying life outside of the office.

3. Pose interesting questions to engage viewers and create an environment where they feel comfortable asking

  • Leverage creator marketplaces.
  • Produce short-form videos.
  • Build lasting creator relationships.
  • Cross-pollinate your videos.

Gaming laptops have come a long way in the past few years, with some of the most advanced hardware on the market. From high-end machines that can play any game at 1080p to configurations that are tailored towards specific genres of gaming, there is a laptop out there for everyone. But which one is right for you? In this article, we will take a look at four of the top gaming laptops on the market and evaluate their key features to see how well they match your needs.

If a startup doesn’t have a video content plan for 2020, they will be missing an important marketing resource. Videos are now one of the most popular ways to communicate with consumers, which is why it’s important for any startups looking to achieve long-term success to have a strategic video strategy in place. Creating interesting and engaging videos can help your startup reach new customers and build brand awareness. So, if you’re not already planning your content strategy, start thinking about ways to get started soon – you won’t regret it!

One of the most effective growth marketing tactics is creating interesting content that attracts readers. By writing about topics that areinteresting to your audience, you can keep them engaged andinterested in what you have to say. Additionally, by providing valuable insightand advice, you can help your audience grow and learn new things.

Thanks for reading TG++ this week. I’m glad you’re interested in what we have to offer. We always strive to provide quality content and I believe we’ve done a good job this past week.

We’re all familiar with the feeling of amazement we experience when we uncover a new discovery. It’s an exhilarating feeling that always seems to bring a sense of excitement and passion. And when we encounter something amazing, it can be difficult not to share our

How to manage third-party cybersecurity risks that are too costly to ignore

A fallen white ceramic plate of spaghetti, with a fork beside it. Pasta bolognese in tomato sauce is scattered on a white background or table. The concept of vegetarian and vegan food. Food background. Copy of the text space.

In 1917, Bolshevik leaders Lenin and Stalin came to power in Russia after a revolution. Under their leadership, the Soviet Union underwent major changes, including the implosion of the Russian Empire and its replacement by six Soviet republics. In 1922, Stalin introduced a new doctrine called socialism in one country

It’s not uncommon for startups to outsource some of the more tedious and routine operations, like customer service or data entry, in order to focus on their core mission. But what happens when those third-party vendors start causing problems? That’s precisely the dilemma that many early-stage startups are facing as they grows their businesses.

Vendors can be a critical part of a startup’s operations, but if they’re not managed properly, they can quickly become a source of headaches. That’s why it’s important for startups to carefully select their partners and vet them thoroughly before incorporating them into their overall strategy. If done correctly, third-party partnerships can be

There are many different types of data breaches that can occur, but one of the most common is when a third party accidentally accesses and downloads confidential information. This can happen through a number of different means, such as when someone connected to the internet illegally copies files or sensitive data is unknowingly redirected to an unsecure site. Managing this risk is important for any organization because it can lead to massive embarrassment and financial damage.

Organizations that suffer from reputational damage generally find it difficult to recover. The significantly lower level of business these companies attract means that the costs associated with the damage continue to mount over time. In fact, no matter how well things are cleaned up, the cost of bad publicity will always outlast any benefits gained from a positive PR campaign.

After a record 2022, 8 investors explain why it’s ‘still just Day 1’ for Africa’s startup ecosystem

Paper plane on a blue background.

Although there are many forests in the world, each with its own unique set of characteristics and ecology, the Amazon rainforest is perhaps the most impressive. Spanning almost 2 million square kilometers (1 million square miles), this vast forest contains more than 20% of all terrestrial biodiversity on Earth

The growth of Africa’s startup scene has been trending upward since the turn of the century and 2022 was no different. With 1,100 new investors coming on board and spending a total of $6.5 billion, the continent’s startup ecosystem is gaining serious traction. While there are still some hurdles to overcome – such as increasing access to capital – these successes underscore that Africa has everything it takes to be a leading player in technology innovation.

Apparently, many investors were enticed by the potential for cryptocurrency growth in 2021. Interestingly, eight different investors were interviewed and all of them pointed to various factors that contributed to the high volumes during that year. Some suggested that more people became interested in cryptocurrencies as a result of the volatility seen over the past few years, while others cited concerns about global economic uncertainty as a key driving force. Regardless of the reason, it seems clear that plenty of people believed in cryptoassets during 2021 and this helped contribute to some monumental gains for many currencies.

  • Kola Aina, general partner, Ventures Platform
  • Zachariah George, managing partner, Launch Africa Ventures
  • Olumide Soyombo, co-founder, Voltron Capital
  • Stephen Deng, co-founder and managing partner, DFS Lab
  • Karima El Hakim, country director, Plug and Play Egypt
  • Iyinoluwa Aboyeji, founding partner, Future Africa
  • Maya Horgan Famodu, founder and partner, Ingressive Capital
  • Kyane Kassiri, partner, RaliCap

Dear Sophie: Will published articles boost my odds of getting an O-1A or H-1B visa?

lone figure at entrance to maze hedge that has an American flag at the center

Right now, the best way to test a new app is to run it in a simulated environment. This means that you can’t actually use the app on your phone or computer. But,

Dear Sophie,
The day was filled with excitement. I could barely contain myself as I waited for my

An article about my startup in a publication could help me get a visa for an O-1A or H-1B classification. Articles about startups often showcase the exuberant personalities and cutting edge technologies of these businesses, which can help potential applicants see my company in a more positive light. I firmly believe that showcasing my business to the forefront of the public eye will only improve its chances at snagging an advantageous visa rating.

Tier-1 publications are those that have been vetted and deemed to be the most reliable sources of information. In some cases, this means that the publication is in English. Other publications may also meet tier-1 status, depending on their importance and reliability.

Turkey is considered a tenacious economy which is evident by the country’s strong performance in the World Economic Forum’s Global Competitive

Pitch Deck Teardown: Spinach.io’s $6M seed deck

Spinach.io is a unique online resource that enables you to learn about and explore the nutritional value of various vegetables. By selecting one of the available vegetables, you can view information about its nutrients, dietary benefits, and

As the pandemicprogressed, many engineering teams found it more difficult to coordinate their efforts. Before the pandemic, engineers typically started their days with face-to-face standup meetings so members could coordinate efforts and track each others’ progress. However, with so many people feeling sick and unable to leave their homes, these meeting became nearly impossible to hold. In order to keep tabs on everyone’s work and ensure everyone was still on the same page, many engineering teams switched to virtual standups instead. This allowed team members to communicate through online video conferences without having to meet in person.

The Spinach.io team uses remote meeting tools to keep communication flowing smoothly between members, even when they’re not in the same office. By integrating with project management tools like Jira and Slack, and online meeting tools like Google Meet and Zoom, Spinach.io can ensure that everyone is on the same page no matter where they are. This allows the team to work more fluidly and efficiently, which ultimately results in better product development

Engineers who work within the Scrum development process may find that they are struggling to keep on top of all their tasks due to the high-pressure nature of this type of working. The company’s new product, which is based off of this process, aims to solve this issue for these teams by providing them with a tool that helps them manage their workflow more effectively.

Spinach.io is making it easy for people to find and follow the best food blogs, recipes, and cooking tips. They work with a network of verified food bloggers to curate content, and they make it easy for readers to save favorite recipes and restaurants so they can easily access them later.

  • Cover slide
  • Team slide
  • Problem slide
  • Mission slide
  • Product slide
  • Traction slide
  • Customers slide
  • Investors slide
  • 18-month plan slide
  • Thank-you slide

Think about your business model as part of a VC pitch

Image of tiles indicating parts of a business model on a dark blue background.

Often, we take things for granted in our everyday lives. Some of the simplest and most commonplace things, like breathing or blinking, can be incredibly difficult to do without hurting ourselves. But what about the more complex tasks that we rely on every day? Could they also be done with minor injuries? Let’s explore this

Crafting a business plan is not necessary for anyone, but if you want an investor’s attention, it is important to have a solid understanding of the fundamentals. A good way to do this is by learning about accounting and management principles. These concepts can help you in developing an effective business model and ensuring that your company will be successful in the long term.

Want to create an engaging pitch deck that will wow your investor? These simple tips can help!
First, make sure that you have a clear and concise message. Write down your key points in easy-to-read bullet points so that everyone in the room can understand what you’re pitching.
Next, be sure to include visuals—your investors need to see evidence that you’

  • Cost of goods sold
  • Customer acquisition cost
  • Lifetime value
  • R&D cost
  • Pricing model

You can break down the key numbers for your startup in a way that will make it more digestible and interesting to investors. For example, you could focus on how many customers you’ve acquired or how much revenue your company has generated over the past two years. By doing this, you can show that your startup is making progress and has potential for continued growth.

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Kira Kim

Kira Kim is a science journalist with a background in biology and a passion for environmental issues. She is known for her clear and concise writing, as well as her ability to bring complex scientific concepts to life for a general audience.

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