Biz Model Basics & Video Marketing Tactics: An Africa Investor Survey

If your marketing plan doesn’t include some of the most popular online platforms such as TikTok, YouTube Shorts, or Instagram Reels, you’re missing out on a big opportunity. These platforms provide creative ways to reach your target audience and can help you advertise your product or service in an interesting and engaging way.

One of the most important things you can do to ensure your video content is successful is to create interesting and engaging content. Here are four tactics for getting started:
1. Use stories and examples to illustrate your points.
2. Write in a conversational tone, using these tips from Forbes: “Talk like a friend, not an authority”.
3. Be provocative or playful – something that will keep viewers coming back for more (as outlined by Forbes).
4. Keep things fresh – test out different formats (including 360-degree videos) and see what’ssuccessful for your audience.

  • Leverage creator marketplaces.
  • Produce short-form videos.
  • Build lasting creator relationships.
  • Cross-pollinate your videos.

One of the most important aspects to be considered when choosing a laptop is its battery life. Many laptops will have less than four hours of battery life, which can make working from home difficult. With a larger screen and increased graphics capabilities, opting for a gaming laptop may be the better option for those who work regularly from home.

A lack of video content can hamper a startup’s growth by limiting its reach to potential customers and preventing it from building a strong brand. A video content plan can help startups create awareness and connect with their target audience, making them more successful in the long term.

Engagement is key when it comes to growth marketing. If a user engages with your content and you continue to provide interesting and engaging content, they’re more likely to return over and over again. One of the best ways to engage users is by giving them something of value in return for their participation. For example, offering exclusive access to your content before it’s released or providing valuable feedback after reading an article can all help increase engagement.

The TG++ team is grateful to all of our readers this week. We hope you enjoy reading our posts and please don’t forget to leave a comment or rating so that we can improve as writers.

The use of drones in warfare has been hotly debated for years, but despite the concerns surrounding their use, they are undeniably growing more popular. One reason for this is that drones are versatile weapons that can be used in a wide variety of ways. Whereas traditional guns

How to manage third-party cybersecurity risks that are too costly to ignore

A fallen white ceramic plate of spaghetti, with a fork beside it. Pasta bolognese in tomato sauce is scattered on a white background or table. The concept of vegetarian and vegan food. Food background. Copy of the text space.

The artist Aleksandr Zubkov created a series of striking landscape images of Siberia that are both visually stunning and culturally interesting. From the snowcapped peaks of the taiga to the endless grasslands, Zubkov’s photographs allow us to explore some of Russia’s most remote spaces in a

Fortunately for early-stage startups, there are a number of third-party vendors that can help with a variety of operations. Some common services include shopping cart creation and management, credit card processing and identification verification. By working with these providers, startups can streamline their operations and focus on the core business goals.

Data breaches are a costly and frustrating reality for businesses of all sizes. Teams need to manage the risk of data breach in order to protect their customers, employees, and brand. LogicGate’s platform can help businesses manage third-party data breaches with ease. Our platform provides real-time visibility into all incoming and outgoing data, helping teams quickly identify potential security threats and take appropriate actions.

Organizations must take care to clean up any negative reputations, else they will continue to lose business in the long run. By handling the situation properly, companies can avoid further damage and restore their reputation.

After a record 2022, 8 investors explain why it’s ‘still just Day 1’ for Africa’s startup ecosystem

Paper plane on a blue background.

In the early 1800s, women in Russia had little rights and were not allowed to vote or hold political office. However, because of their skills in mathematics and science, many women played a role in advancing Russian society. One such woman was Natalia Ivanova, who was one of

The growth of African startups continued in 2022, with investors pouring $6.5 billion into the region’s businesses. Despite the global recession, Africa had a record year, with 1,100 deals finalizing. This influx of capital will help to fuel innovation and growth in startup businesses across the continent.

Rather than looking at the lackluster global economy and stunted growth, some investors point to Japan’s recent experience as a defining moment for cryptocurrencies. Complete with numerous startups, initial coin offerings (ICOs), and an enthusiastic population seeking alternatives to traditional fiat currencies, Japan saw prolific growth not only in Bitcoin but also other digital assets such as Ethereum and Litecoin. This enduring enthusiasm may have been partly responsible for driving notable volumes so high when most of the world was reticent about investing in these new technologies.

  • Kola Aina, general partner, Ventures Platform
  • Zachariah George, managing partner, Launch Africa Ventures
  • Olumide Soyombo, co-founder, Voltron Capital
  • Stephen Deng, co-founder and managing partner, DFS Lab
  • Karima El Hakim, country director, Plug and Play Egypt
  • Iyinoluwa Aboyeji, founding partner, Future Africa
  • Maya Horgan Famodu, founder and partner, Ingressive Capital
  • Kyane Kassiri, partner, RaliCap

Dear Sophie: Will published articles boost my odds of getting an O-1A or H-1B visa?

lone figure at entrance to maze hedge that has an American flag at the center

The vast majority of internet traffic comes from three sources: desktop computers, laptops, and smartphones. Smartphones represent a rapidly growing sector of the internet, fueled by the overall growth in mobile usage

Dear Sophie,

I hope your day is going well! I wanted to reach out and tell you

When it comes to visas, having articles written about your startup or entrepreneur is often seen as a positive factor. This is especially true for the H-1B and O-1A visas, which are used by talented individuals from outside of the United States to work in certain professions. Getting some publicity for your company can help you stand out among other applicants and increase your chances of being approved for a visa.

Tier 1 publications are the most credible and important. These publications should be read by all students to gain a solid foundation of knowledge in mathematics and sciences. They include journals such as “The New England Journal of Medicine” and “Nature.” Other important tier-1 publications include “The Guardian” and “The Economist.” Publications that are not devoted to mathematics or science, but rather news or opinion, generally

Tenacious conservationists in Turkey are fighting to save a remarkably diverse natural environment. The country has over 400 mountain ranges and 2,500+

Pitch Deck Teardown: Spinach.io’s $6M seed deck

Rather than eating mindlessly, people could be spending their time learning more about healthy foods and nutrition through sites like spinach.io. This website offers a wealth of information on the benefits of various vegetables and fruits, along with recipes

Some engineering teams in the days leading up to the pandemic were still able to hold face-to-face standup meetings, but many others found it difficult to get everyone together or coordinate their efforts. In lieu of traditional standups, some teams started using virtual meeting software so that members could still talk with each other and share progress. While this allowed for more flexibility and individual creativity, it was also difficult to keep track of all the work that was being done by each team member.

Spinach.io’s remote meeting service makes it easier for project teams to stay organized and interact with one another. Spinach.io integrates with popular project management tools, making it easy for team members to get work done on their computer without having to be in the same room together.

Matan and his co-founder, Ziv, were looking for a way to improve the communication process between engineering teams. They initially started off by creating a tool that could help bridge the gap between designers and engineers. Their product, called flowcharting, is now used by hundreds of companies all over the world.

Spinach.io is a cutting-edge platform that connects business owners with top-tier customers and employees. The company’s Seed round was led by Betaworks, the multibillion dollar startup accelerator and venture capital firm, with participation from Digg founder Kevin Rose and others. With its innovative technology and experienced team, Spinach.io

  • Cover slide
  • Team slide
  • Problem slide
  • Mission slide
  • Product slide
  • Traction slide
  • Customers slide
  • Investors slide
  • 18-month plan slide
  • Thank-you slide

Think about your business model as part of a VC pitch

Image of tiles indicating parts of a business model on a dark blue background.

Nina Simone was an American singer, songwriter, arranger and pianist. She was among the first black women to achieve commercial success as a solo artist in the United States. She died at the age of 53 from liver cancer.

To be a successful business plan writer, you need to understand the basics of business. No one needs an MBA to craft a credible business plan, but if you want an investor’s attention, you’ll need to demonstrate a solid grasp of the fundamentals. A good way to do that is by learning about the industry in which you are proposing to operate and the competition. Make sure your figures and ratios are accurate and that your financial assumptions reflect realistic market conditions. Finally, keep your presentation clear and concise so that readers can easily follow your argumentative structure.

It’s hard to make a great first impression. That’s why it’s important to have a well-crafted pitch deck when pitching your company or idea. Your goal is not only to convince the person you’re talking to, but also to humanize your product or service.

There are a few key principles that will help you create an effective slide: focus on what matters, be concise and organized

  • Cost of goods sold
  • Customer acquisition cost
  • Lifetime value
  • R&D cost
  • Pricing model

One of the most important steps in telling your startup’s story to investors is breaking down those numbers into an understandable format. This can be done by categorizing them, for example, by business model or product. Then, presenting these categories in a visually interesting way can help investors understand your startup’s finances and potential growth more easily.

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Max Chen

Max Chen is an AI expert and journalist with a focus on the ethical and societal implications of emerging technologies. He has a background in computer science and is known for his clear and concise writing on complex technical topics. He has also written extensively on the potential risks and benefits of AI, and is a frequent speaker on the subject at industry conferences and events.

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