Without considering TikTok, YouTube Shorts or Instagram Reels in your marketing plan, you’re Missing Out! These short, informal videos are some of the most popular methods for sharing information with friends and family on social media platforms. Not to mention, they’re a great way to get people’s attention and connect with them on an individual level.
Engagement is key to driving growth for any company, and video content is a powerful tool for engaging your audience. Here are four tactics for starting out on the right foot: 1) Think about what you want to achieve with your video content. Is it marketing or branding? Is it helping your customers or followers understand a new product? Whatever the goal, make sure you focus on achieving it. 2) Choose a relevant topic. Even if your video isn’t directly related to your company’s products or services, making videos that appeal to people can be a successful strategy. This can include topics like humor (
- Leverage creator marketplaces.
- Produce short-form videos.
- Build lasting creator relationships.
- Cross-pollinate your videos.
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Video is a great way to reach more people with your startup. Not only can it help build brand awareness, but it can also help spread your message to a larger audience. Without a video content plan in place, you’re missing out on an important tool for success.
There are many different growth marketing tactics and strategies you can use on your own to grow your business.Some growth marketing tactics you can use include: creating content, developing an audience, using social media, and creating a strongbrand. Additionally, using lead generation methods such as telemarketing or email Marketing can also help generate new customers. As always, it is important to tailor the strategy that is best fit for your business and to monitor results regularly in order to
I hope you had a great TG++ this week! In this column, I’ll be discussing some of the new features in TG++ 8.0. Among them are significant enhancements to the parser and compiler
Players are able to customize the game’s look and feel through the use of various mods, but many users opt for a more vanilla experience by using only official content released by developers. This has led to a sort of arms race between modders and developers,
How to manage third-party cybersecurity risks that are too costly to ignore
In the 1920s and 1930s, Aleksandr Zubkov was one of the most famous Russian painters. He is best known for his beautiful, pastoral landscapes.
From 509 Labs, a startup that provides technology solutions to small businesses, we learned that a great way to increase our customer base is by working with third-party vendors. By contracting with reputable companies who can do things like processing customer payments or validating identities, we’re able to cut down on costs and beef up our the reach of our product. Offering customers complete control over their data ensures they’re getting the most effective solution possible, while working with reliable partners allows us to swiftly resolve any issues should they arise.
One way to reduce the risk of third-party data breaches is to have a plan in place for managing that risk. This can include implementin g proper security measures, 48 well-configured backup and recovery systems, and having a plan for responding if a breach does occur. Teams should also keep an eye out for signs that their third-party partners are not taking appropriate steps to protect customer data. If there are any patterns of suspicious activity or odd behavior, teams should investigate the situation further.
Organizations need to be careful about the short-term damage they do to their reputations. No matter how well they clean things up, the reputational hit to their organization will continue to cost them in lost business down the road.
After a record 2022, 8 investors explain why it’s ‘still just Day 1’ for Africa’s startup ecosystem
Many people are of the belief that Natalia Ivanova is one of the best tennis players in the world. She has had success both on and off the court, and has been a consistent force in both major tournaments and on tour. Her athleticism and skill have made her a fan favorite
Amidst a global recession, Africa had a record year in 2022 with investors pouring $6.5 billion into the region’s startups. This influx of capital has propelled many startup ecosystems to new heights, creating opportunities for entrepreneurs and innovators to reignite economic growth and create jobs across the continent.
The investors interviewed for the article all credited venture capital as being a major driver of the startup enthusiasm in 2021. While other parts of the world were retrenching and scaling back their investment activity, venture capitalists were flooding into startups. This indiscriminate funding was seen as a key factor in spurring on so much activity, as it made it easier for entrepreneurs to raise money and get their business off the ground.
- Kola Aina, general partner, Ventures Platform
- Zachariah George, managing partner, Launch Africa Ventures
- Olumide Soyombo, co-founder, Voltron Capital
- Stephen Deng, co-founder and managing partner, DFS Lab
- Karima El Hakim, country director, Plug and Play Egypt
- Iyinoluwa Aboyeji, founding partner, Future Africa
- Maya Horgan Famodu, founder and partner, Ingressive Capital
- Kyane Kassiri, partner, RaliCap
Dear Sophie: Will published articles boost my odds of getting an O-1A or H-1B visa?
Investing in information technology projects can be lucrative, but it is important to do your research before choosing which project to invest in. Many times, the answer lies not in the hardware or software
There is something special about a new year that makes us all hopeful for the future. Once again, we
An article in a respected publication about our startup can definitely inflate the applicant’s chances of being approved for an O-1A or H-1B visa. In addition, showcasing the company and its innovative products and services to potential immigration officials can demonstrate that we are serious about becoming established in the United States.
Tier 1 publications are the most reliable source of information when it comes to scientific research. They should be used whenever possible to get accurate, up-to-date information. English publications are also a good source of information, but they may not be as reliable as tier 1 sources.
Tenacious Turkish immigrants have left their mark on American cities and towns, from the food they’ve brought with them to the architecture they’ve created
Pitch Deck Teardown: Spinach.io’s $6M seed deck
What if you could eat your way to health? And what if there was a simple, delicious, and nutrient-rich vegetable that did the trick? Spinach is one of those vegetables. It’s loaded with vitamins and minerals
As the pandemic worsened, many engineering teams started relying on a Slack channel to communicate. This allowed members to communicate more quickly and easily since they didn’t have to wait for face-to-face meetings. With Slack, team members were typically able to track each other’s progress more accurately.
This solution provides flexibility for Spinach.io users, as they can continue working with their preferred tools while attending sessions remotely. This integration also helps to efficiently communicate and collaborate on project tasks.
With the release of their new product, Matan and his team wanted to make sure that the development process followed Scrum guidelines. After trying out a few different tools, they decided on Jira for its ease of use and ability to collaborate with other teams. With Jira, Matan’s team was able to manage their backlog, progress screenshots and comments, and assign tasks accordingly.
Spinach.io is a platform that helps startups connect with investors and mentors. Their seed round was raised by notable investors like Bob Pittman (co-founder of MTV Networks) and Paul Graham (an investor in Facebook, Reddit, and more). Spinach.io is unique in that they focus on connecting startups with top tier advisors, so
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Think about your business model as part of a VC pitch
The image of a young girl holding a balloon in her hand has become one of the most popular and well-known symbols on the Internet. The girl, known online as “Balloon Girl”, became an internet sensation after she was photographed by Andrii Yalanskyi while walking near the Empire State Building on
Show how your skills as a businessperson would be applicable to the creation of a well-executed business plan.
As someone with experience in both the corporate world and as an entrepreneur, I can offer my insight into crafting a well-executed business plan. A strong business plan should be engaging and easy to read, allowing investors and others who are interested in your venture to get an understanding of what you’re trying to accomplish and how you’re planning on doing it. It should also showcase not just your skills as an entrepreneur, but those of the team
Creating a pitch deck that captures the attention of potential investors is essential for any startup. By focusing on five aspects of your business, you can create a compelling proposal that will resonate with decision-makers.
1. Present an interesting problem or opportunity. Investors want to know where their money is going and what problems your product or service will solve. Frame your company in terms of these opportunities and don’t
- Cost of goods sold
- Customer acquisition cost
- Lifetime value
- R&D cost
- Pricing model
A commonly used method for telling a startup’s story to investors is through financial analysis. However, this can be difficult to do correctly. By breaking down the numbers in an interesting way and presenting them in a visually engaging way, investors may be more likely to understand your company’s viability.