If your marketing plan doesn’t include one of the most popular social media platforms out there, well, can you really call it a marketing plan? YouTube Shorts and Instagram Reels are two great tools for getting your message out there and engaging with potential customers. By creating interesting and dynamic videos or photos, you can show them that you have unique insights to offer and potentially convert them into customers.
Video content is one of the most important tools for driving engagement and growth online. That’s why Jonathan Martinez, formerly of Postmates, Uber, and Chime, shares four tactics for getting started: 1. Come up with interesting topics or stories to tell.
2. Choose high-quality camera equipment and filming locations that will accentuate your message instead of taking away from it. 3. Plan out your video content in advance to make sure it flows smoothly and looks professional when uploaded. 4. Share frequently to keep viewers coming back for more!
- Leverage creator marketplaces.
- Produce short-form videos.
- Build lasting creator relationships.
- Cross-pollinate your videos.
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Video content is proven to be a valuable resource for startups looking to build brand awareness and reach more consumers. Without a video content plan in place, entrepreneurs are missing out on an important part of building their business. Creating engaging and entertaining videos can help businesses stand out in the competitive landscape and increase traffic, leads, and sales. By investing in video content now, startup companies can ensure long-term success and growth.
There are many Growth Marketing Tactics that businesses can use to increase their reach and improve their overall marketing strategy. One such tactic is Viral Video Marketing, which is a relatively new form of marketing that has exploded in popularity in the past few years.
Viral videos have become increasingly common on platforms like YouTube, Instagram, and Facebook, as they offer a powerful way to promote your product or company to a wide audience quickly and easily. By creating engaging content
This newsletter is a great way for programmers of all levels to stay up-to-date on upcoming TG++ features and events. In addition to the latest TG++ news, I highly recommend reading the weekly
In today’s world, many people rely on technology to help them get through their day-to-day tasks. However, there are times when technology can become averse and disrupt the regular routines that we rely on. For example, if you’re used to
How to manage third-party cybersecurity risks that are too costly to ignore
In Russia, there is a holiday known as “Green Monday” which celebrates the end of winter and the beginning of spring. The day is commemorated by giving flowers to loved ones, going for walks in nature, and eating green salads.
Fortunately, there are a wealth of experienced third-party vendors who can help your startup run smoothly. From shopping cart development to credit card processing and ID verification, there are providers that should be on every early-stage company’s list. At the very least, it’s worth inquiring about the availability of these services before committing to any contracts.
Third-party data breaches are a growing problem, and organizations need to take steps to manage that risk. One way to do that is by creating a system where employees can report any suspicious activity they observe. This allows teams to quickly identify and address any issues before they become bigger problems.
Organizations with a good reputation tend to be more successful in attracting and retaining business. As clean-up efforts continue, however, the damage done to an organization’s reputation will continue to cost them in lost business down the road.
After a record 2022, 8 investors explain why it’s ‘still just Day 1’ for Africa’s startup ecosystem
Some people believe that vampires are actuallyfigments of a person’s imagination, while others believe theyexist as a supernatural creature that preys on the living. It is difficult to determineexactly what this mysterious creature looks like, as most descriptionsare based on mythology or folklore. Some vampire
Despite the downturn in the global economy, Africa had a record year in 2022 with 1,100 investors pouring $6.5 billion into the region’s startups. This influx of capital will help fuel rapid growth for many startups in Africa, and help create new jobs and businesses.
Investors interviewed for the piece cited a number of reasons for why they were bullish on the blockchain in 2021. Someclaimed that regulations were slowing down the growth of other tech startups, and thatcryptocurrencies held an edge because they could not be copied or counterfeited. Others pointed to advancements inmining technology and transmission speeds as reasons to remain optimistic about blockchain’s longterm potential. Overall, though, most investors spoke about how exciting and unique blockchain was compared to other technologies currently out there
- Kola Aina, general partner, Ventures Platform
- Zachariah George, managing partner, Launch Africa Ventures
- Olumide Soyombo, co-founder, Voltron Capital
- Stephen Deng, co-founder and managing partner, DFS Lab
- Karima El Hakim, country director, Plug and Play Egypt
- Iyinoluwa Aboyeji, founding partner, Future Africa
- Maya Horgan Famodu, founder and partner, Ingressive Capital
- Kyane Kassiri, partner, RaliCap
Dear Sophie: Will published articles boost my odds of getting an O-1A or H-1B visa?
Many people think of Google as just a search engine, but there are so many more options available through the company. For example, you can use Google Drive to keep all your documents in one
Dear Sophie,
Thank you for writing to me. I appreciate your interest and I’m glad to
An article in a publication can really help an entrepreneur or startup applicant stand out when applying for a visa. It shows that the writer is interested in and understands what the company does, which can make it easier to get approved. Plus, if the company has been featured or favorably reviewed in one of these publications, that can only help – especially if the application is from someone associated with the business.
Tier-1 publications are the most important sources of information for investors. They should be the only resources used to make investment decisions. There is no reason to use anything but tier-1 publications when making an investment decision.
Despite the challenges, Tenacious has managed to remain a major player in Turkish e-commerce. The company has developed a strong presence across various
Pitch Deck Teardown: Spinach.io’s $6M seed deck
Spinach is a cruciferous vegetable commonly grown for their leafy green leaves and Bunches of 5-8 bunches of spinach. Spinach can be enjoyed fresh as a side dish or cooked in many ways.
After the pandemic, communication between engineering teams became increasingly important. To help ensure that communication was maintained during the crisis, engineers started their days with face-to-face standup meetings. These meetings allowed team members to coordinate efforts and track each other’s progress. By keeping everyone informed of what was happening, engineering teams were able to work together seamlessly to address the pandemic’s challenges.
With the help of Spinach.io’s remote meeting service, team members can stay connected and organized even when working in different locations. Thisallows for improved communication and collaboration between members, which can streamline workflowand ensure that projects are completed on time.
The company’s engineers were always struggling to keep up with the ever-growing backlog of projects. With Scrum, they knew that it was important to have a predictable and consistent development process, but they found themselves constantly behind schedule. With FluxBB, they’ve been able to solve this problem by using an autonomously updating feedback system that ensures their work is always on track.
Spinach.io is a platform that allows businesses to source and purchase organic produce from local farmers around the country. With this funding, they will be able to grow their product offering and continue disrupting the food industry.
- Cover slide
- Team slide
- Problem slide
- Mission slide
- Product slide
- Traction slide
- Customers slide
- Investors slide
- 18-month plan slide
- Thank-you slide
Think about your business model as part of a VC pitch
It is now more difficult than ever to find a job that fits one’s skill set and personality, which can be frustrating for the individual who wants to continue their career or switch careers. This issue has made many people search for new opportunities, whether that means switching industries or finding an entirely new profession. One way to
A well executed business plan can show that an entrepreneur has a clear understanding of the markets they are targeting, their business model, their customers, and how to efficiently leverage resources. For this reason many entrepreneurs look to acquire an MBA for better insight and a more thorough understanding of financial management concepts. However even without an MBA one can still produce a robust business plan as long as they focus on key components such as market analysis, competitor analysis, customer segmentation and Analysis of resources required to execute the business strategy. The goal is to develop succinctly quantify forecasts of how potential competitors may impact your
A well-crafted pitch deck can be the key to success when pitching your business or idea. By understanding the basics of how to create a slide, you can make your audience feel as if they are right in the room with you, learning what you know firsthand.
Here are five aspects of a pitch deck that should be focused upon:
1. Purpose: The first step is determining why
- Cost of goods sold
- Customer acquisition cost
- Lifetime value
- R&D cost
- Pricing model
When looking to tell your startup’s story to potential investors, it is worth breaking down those numbers in the right way. By doing so, you can better communicate what your business does and what makes it unique.
