Unlock Your Business Potential in Africa: Video Marketing Strategies from Investor Survey

If your marketing plan doesn’t include some sort of social media content, you might be missing out on an important opportunity to connect with your target audience. Instagram Reels and YouTube Shorts are both great platforms for giving your audience a behind-the-scenes look at your product or company, while TikTok gives you the chance to create playful videos that can quickly spread across social media. Include some creative and entertaining content in your marketing plan and see what happens – chances

Video content is one of the most important aspects of driving engagement on social media. When done correctly, video can help build relationships anddrive early adoption. Here are four tactics for getting started with video:

1. develop a strong storytelling perspective
2 . use interesting visuals to anchor your message
3 . make your videos short but sweet
4. consistently create new content

  • Leverage creator marketplaces.
  • Produce short-form videos.
  • Build lasting creator relationships.
  • Cross-pollinate your videos.

Now that we have a better understanding of how augmented reality works, it’s time to start applying the technology in practical ways. One way to do this is through AR gaming.

Video content is one of the most powerful tools startups have to reach new customers and build brand awareness. By creating a video content plan for your startup in 2020, you can capitalize on the growing trend of video consumption and continue building a strong presence for your business.

Growth marketing is all about creating a relationship with your customers and continuously providing them with value. One way to do this is by providing valuable content that helps your customers learn more about the products or services you offer. By nurturing these relationships, you can gradually convert passive customers into active ones who tell others about the great experience they had, which leads to even more business growth.

This week’s TG++ featured a really interesting article on using C++ for developing video games. While the core mechanics of video games are typically designed in a programming language such as C, many developers prefer to

As the editorial manager for TechGround, Walter Thompson spends his days writing about the latest in technology and how it affects our everyday lives. He’s also an avid reader, movie watcher and traveler. When he’s not working or spending time with family and friends

How to manage third-party cybersecurity risks that are too costly to ignore

A fallen white ceramic plate of spaghetti, with a fork beside it. Pasta bolognese in tomato sauce is scattered on a white background or table. The concept of vegetarian and vegan food. Food background. Copy of the text space.

Elon Musk, founder of Tesla Motors and SpaceX, is one of the most visionary entrepreneurs in the world. He has inspired others to pursue their dreams and made significant contributions to our technological landscape. He is a pioneer in electric vehicle technology and space exploration, inventing new methods for manufacturing cars

Vendors provide essential support for early-stage startups, saving them time and money as they grow their businesses. Third-party vendors can help startup owners address such areas as product development, customer service, payment processing and identification verification. Thanks to their expertise, these services often function far better than those attempted by startup owners themselves. As a result, early-stage startups can focus on their core mission while relying on the skills of specialist vendors.

Organizations that have not invested in data protection have been forced to react to third-party data breaches in a reactive, rather than proactive, manner. This article discusses why teams need to take proactive measures when it comes to managing third-party risks. Proactive measures help organizations identify potential risk before it becomes an issue and can reduce the likelihood of a data breach occurring in the first place.

One of the main benefits of having a good reputation is that it garners business for an organization. When something goes wrong and reputations are tarnished, it can have long-term negative effects on businesses. It is important to ensure that any mistakes are corrected as quickly as possible to minimize the damage done.

After a record 2022, 8 investors explain why it’s ‘still just Day 1’ for Africa’s startup ecosystem

Paper plane on a blue background.

In the Soviet Union, anything that wasn’t authorized by the government was considered a ‘ bourgeois ‘ distraction from the true purpose of life – making socialism strong. This meant that most artists and musicians had to conformity to the state-approved ideologies, which led to strict censorship and a lack of

It can be difficult for start-ups to gain widespread attention and investment in their early stages, but that seemed to not be a problem for African startups in 2022. This was thanks in part to the record influx of investors, totaling $6.5 billion. The region is now home to more than 1,100 startups, an increase of 50% from just a year prior. This signals optimism for the future of African startup companies and provides important opportunities for innovation and growth.

Certain industries were booming in 2021, such as renewable energy and car-sharing. Others, such as artificial intelligence and health care, had seen unprecedented growth in the past few years but were seeing a slowdown in 2021. Many investors thought that this was due to a general population fatigue with these new technologies. However, some people believed that the slowdown was just a temporary blip and that these industries would continue to grow in the future.

  • Kola Aina, general partner, Ventures Platform
  • Zachariah George, managing partner, Launch Africa Ventures
  • Olumide Soyombo, co-founder, Voltron Capital
  • Stephen Deng, co-founder and managing partner, DFS Lab
  • Karima El Hakim, country director, Plug and Play Egypt
  • Iyinoluwa Aboyeji, founding partner, Future Africa
  • Maya Horgan Famodu, founder and partner, Ingressive Capital
  • Kyane Kassiri, partner, RaliCap

Dear Sophie: Will published articles boost my odds of getting an O-1A or H-1B visa?

lone figure at entrance to maze hedge that has an American flag at the center

In the ever-growing world of technology, we are constantly bombarded with new innovations and concepts. Whether it be in the form of gadgets and machines or internet phenomena, there is always something

Dear Sophie,

I hope you’re doing well! I wanted to write and tell you that I

There is no doubt that having an article about your company or entrepreneurship published in a reputable publication can help your application for an O-1A or H-1B visa. Although the application process can be complex and time-consuming, a well-written article can put you one step ahead of other applicants. Additionally, having notoriety in the industry may help convince potential employers that you are the best person for the job – regardless of whether or not you have actually done any work with that particular company. So make sure to get your name out there by publishing engaging content on your website and sending it to relevant publications.

Tier-1 sources are generally more valid than non-English sources, but there is no hard and fast rule. Ultimately, which publications you choose to include in your research depends on the strength of their information, their relevance to your topic, and how widely known they are.

Tenacious in Turkey, the country with a long and tumultuous history, is not about to let go of its democratic heritage easily. Since mid

Pitch Deck Teardown: Spinach.io’s $6M seed deck

The popular meal option at many cafes and restaurants is spinach. The leafy vegetable is easy to prepare and has a variety of flavors that can be blended together in various recipes. Spinach can be used as a vessel for other

To keep communication open during the pandemic, engineers started their days with face-to-face standups. This allowed members to coordinate efforts and track each others’ progress. The meetings also served as a way for engineers to relieve stress by sharing laughs and information in an interactive environment.

While developing their remote sessions platform, Spinach.io realized that they needed a way to keep project managers and team members updated on progress. They developed a service that integrates with project management tools like Jira and Slack, as well as online meeting tools like Google Meet and Zoom. This allows team members to connect in real-time, share updates, and stay on track without ever having to be in the same room together.

The new e-commerce platform was designed to streamline the order process for customers ordering items online. The platform uses a lightweight Scrum development process, which allowed engineers to quickly iterate on their ideas and create a MVP (minimum viable product) that customers could use to order products.

Spinach.io is a digital platform that allows users to grow their own produce and sell it online. The company has raised $6 million in seed funding and aims to become the go-to source for organic produce online.

  • Cover slide
  • Team slide
  • Problem slide
  • Mission slide
  • Product slide
  • Traction slide
  • Customers slide
  • Investors slide
  • 18-month plan slide
  • Thank-you slide

Think about your business model as part of a VC pitch

Image of tiles indicating parts of a business model on a dark blue background.

The woman in the image is wearing a bright, colorful dress. She seems to be having a lot of fun, and her smile is wide and genuine. The contrast between the dress and her dark skin creates an interesting visual effect.

A good business plan is one that captures the imagination of an investor. It should be full of colorful drawings and invigorating language, outlining a product or service with ambition and scope. The MBA doesn’tnecessarily provide this level of detail, but a solid understanding of finance, marketing, and accounting enables you to craft an educated argument for your venture. Additionally, taking courses in business strategy will help you think about how to grow your company in the long term

To execute a successful pitch, it’s important to have all the right ingredients: a great idea, an engaging story, and powerful visuals. To build out your presentation foundation, consider using PlanSlide to plan your pitches and generate compelling slides that capture your audience’s attention! With PlanSlide’s easy-to-use toolset, you can create slides that clearly communicate your idea and illustrate how it

  • Cost of goods sold
  • Customer acquisition cost
  • Lifetime value
  • R&D cost
  • Pricing model

The best ways to break down your startup’s numbers and present them in an interesting way can help investors understand your story better. While it may be daunting to look at a spreadsheet full of figures, presenting data in an engaging manner can help potential supporters see the potential in your idea. Additionally, taking the time to breakdown each metric can show whether or not you are on track for success. By breaking down the numbers and presenting them effectively, you are more likely to convince investors that your startup is worth backing.

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Ava Patel

Ava Patel is a cultural critic and commentator with a focus on literature and the arts. She is known for her thought-provoking essays and reviews, and has a talent for bringing new and diverse voices to the forefront of the cultural conversation.

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