Without a plan that incorporates TikTok, YouTube Shorts and Instagram Reels, one’s marketing efforts may end up falling short. These platforms allow for interesting and engaging storytelling that can easily capture the attention of your target market. By creating a plan that incorporates these platforms into your overall marketing strategy, you’re sure to stay ahead of the curve and reach your target audience in the most effective way possible.
As growth experts know, video content is one of the most powerful methods for driving early engagement and expanding your audience. But getting started can be tricky. Here are four tips to help you get started:
This year, the trend seems to be video content over text-based posts, especially for businesses with a digital presence. That’s because videos are engaging and easy to share – and they work best when they’re short and punchy. To get started creating videos that connect with your audiences, consider these tips:
1) Be personal: When you create videos, focus on telling
- Leverage creator marketplaces.
- Produce short-form videos.
- Build lasting creator relationships.
- Cross-pollinate your videos.
In recent years, marketplaces such as Amazon and eBay have become increasingly popular platforms for buying and selling items. These platforms allow users to browse a wide range of products and make purchases quickly and easily. Marketplaces are an excellent way to find unique items and bargain prices, but there are some precautions that users should take when using these platforms.
Without a well executed video content plan, startups may be missing out on one of the most effective ways to reach their target audience. Videos are an excellent way to create brand awareness and connect with potential consumers. By creating strategically designed videos, startups can establish themselves as a credible source of information and insight for their target market.
It can be tough to stand out in today’s saturated online marketing landscape. But with a bit of ingenuity and creativity, you can find ways to grown your business without relying on traditional advertising or expensive acquisition strategies. One effective approach is content marketing.
Creating interesting, engaging content is one of the best growth strategies you can employ. Not only will your audience keep coming back for more, but it will also help promote your brand within search engines and generate leads
It’s been a long time since I last used TG++ and it’s sure has changed. First of all, the interface has been revamped and looks much nicer now. Secondly, the source code editor has
Walter Thompson Editorial Manager of TechGround, Walter Thompson has been in editorial management since 1999. Throughout his career, he has worked as an editor at several publications including Time Inc., Newsweek and Computerworld. His prior experience as a writer and researcher gives him
How to manage third-party cybersecurity risks that are too costly to ignore
Aleksandr Zubkov’s incredible photos of interiors and exteriors of abandoned Russian and former Soviet states capture a time before the fall of the Iron Curtain. A time when people had hope, when there was magic in the air.
Third-party vendors are a critical part of any early-stage startup insofar as they help to handle core operations that may be too time-consuming or expensive for the startup itself to do. In many cases, these services are necessary in order to scale up the business and offer a more comprehensive product or service than could be offered by an individual entrepreneur. Because these vendors often play such an important role, it is important that startups carefully select those they work with and pursue relationships with those whom they trust most.
No one is immune from data breaches, and the cost of these incidents can quickly spiral out of control. To minimize the risk of a breach, companies must maintain vigilance across all channels of data acquisition and communication. Teams must also develop procedures for verifying information received from outside sources, as well as for responding to any potential threats. By taking these steps, companies can better protect their customers and themselves from costly consequences
Businesses often make the mistake of cleaning up their act only after something has happened that tarnishes their reputation. However, this approach only costs them in the short term. In the long term, continued poor public relations will result in lost business and decreased customer loyalty.
After a record 2022, 8 investors explain why it’s ‘still just Day 1’ for Africa’s startup ecosystem
The weather has been unpredictable lately, with temperature swings between hot and cold. Some people say that this is a sign from the gods that we should prepare for the coming apocalypse. Others say that it is just an example of how chaotic the natural world can be. No one knows for sure
In the face of slowing global economic growth, African startups remained a magnet for capital in 2022. Reportedly, 1,100 investors poured $6.5 billion into the region’s startups that year- an all-time high. This investment money helped spur innovation and growth in African businesses across a range of industries. The continent’s growing startup ecosystem is indicative of its surging economy overall, which is expected to grow by 5% this year according to the IMF. Despite these challenges, Africa continues to make significant strides
Investors interviewed for the article shared that they were optimistic about the potential of blockchain technology due to its decentralized nature and potential to improve efficiency across different industries. These investors also noted that there was a significant increase in interest in blockchain technology in 2021, compared to other years. Some attributed this change to increased awareness of the technology and its potential, while others pointed to widespread economic optimism as a contributing factor.
- Kola Aina, general partner, Ventures Platform
- Zachariah George, managing partner, Launch Africa Ventures
- Olumide Soyombo, co-founder, Voltron Capital
- Stephen Deng, co-founder and managing partner, DFS Lab
- Karima El Hakim, country director, Plug and Play Egypt
- Iyinoluwa Aboyeji, founding partner, Future Africa
- Maya Horgan Famodu, founder and partner, Ingressive Capital
- Kyane Kassiri, partner, RaliCap
Dear Sophie: Will published articles boost my odds of getting an O-1A or H-1B visa?
It seems that in the near future, wearables will be commonplace. This is because they are not only convenient, but also provide a lot of health and fitness benefits. Some examples of wearable
Sophie is an amazing person. She always tries to make everyone feel comfortable, even if they don
As the founder and CEO of a startup in Istanbul, I can attest to the fact that articles published about entrepreneurs or startups can be tremendously helpful when applying for an O-1A or H-1B visa. Not only do they display an appreciation for innovation and creativity, but they also serve as potential evidence of your professional merits. So if you’re planing on obtaining one of these visas, make sure to keep up the good work by writing articles about your company – it may just help you out!
There is a lot of debate over which publications are valid tier-1 sources for industry statistics. Some people say that only national or international journals are the best, while others say that any publication written in English is good enough. Ultimately, it depends on which statistician you ask and what their preference is.
Despite the odds, many Turkish businesses and entrepreneurs continue to be tenacious in creating new opportunities, despite a series of economic challenges. From small
Pitch Deck Teardown: Spinach.io’s $6M seed deck
Inspired by the salad trend, Spinach.io is a blockchain-based food delivery service that allows users to order and receive food from local restaurants using bitcoin. Users can browse menus and choose their favorite dishes, then pay
After the pandemic broke out, many engineering teams found that their communication was breaking down. Traditional face-to-face standup meetings became slower and less frequent, as members were too busy trying to survive to coordinate their efforts. As a result, many teams started relying more on email and chat programs to communicate with each other. This method proved to be less effective than face-to-face meetings, as often information was missed or misinterpreted due to the lack of visual contact. However, by using chat programs in combination with instant messaging (IM), engineers were able to keep in touch more effectively than ever
Since the sessions became remote, Spinach.io has been able to more easily integrate their software with project management tools. This allows their clients to better track their progress and stay on schedule. Additionally, they have developed a service that allows clients to host online meetings with other team members. This is an add-on feature that is available for a fee within most meeting platforms, making it more accessible for larger businesses
If you are a development team that uses the Scrum agile development process, using Evernote for your project backlog can help save time and improve efficiency. By taking notes on the items in your project backlog as you work on them, you can quickly reference or update them later.
Spinach.io has developed a software as a service (SaaS) to help small businesses. The company’s platform allows business owners to easily keep track of their finances, sales data, and customer interactions. Through its free and premium plans, businesses can use Spinach.io to improve their bottom line.
- Cover slide
- Team slide
- Problem slide
- Mission slide
- Product slide
- Traction slide
- Customers slide
- Investors slide
- 18-month plan slide
- Thank-you slide
Think about your business model as part of a VC pitch
Andrii Yalanskyi is a Ukrainian photojournalist based in Kiev. He has been named one of the 10 best young photographers in the world by TIME magazine, and his work has been exhibited at the Musee d’Art Moderne de la Ville de Paris, and Art Institute of Chicago.
The most important thing to remember when crafting a business plan is to keep it interesting and relevant to potential investors. A well-written, comprehensive business plan will provide background information on your business and its goals, highlight projected financial performance, and showcase innovative marketing strategies. However, it’s not necessary for an MBA to write a great business plan – in fact, experience may be more valuable. For example, if you have experience in the industry you’re trying to enter or possess specialized knowledge about a related topic, this will likely come across in your business plan.
Haje Jan Kamps shares a framework for developing a plan slide for a pitch deck that focuses on five aspects: What is your company doing? Why is this important? How does this benefit people or the world at large? How can someoneuse what you offer?
If you’re looking to create an impactful, attention-grabbing pitch deck, incorporating these five key elements will help make
- Cost of goods sold
- Customer acquisition cost
- Lifetime value
- R&D cost
- Pricing model
Investors are interested in hearing about your startup’s story in a way that is easy to understand. If you can break down your numbers and present them in an interesting way, it will make your story much easier to tell.
