A lot of free-to-play video games on mobile devices feature mini-games and other content with variable quality and relevance, as advertisers try to lure players in with quick wins or entertaining content. This creates a dilemma for players: do they spend their time trying to earn rewards that are often irrelevant or frustrating, or just ignore them? Some developers have responded by creating tighter systems that give more consistent rewards, but this often comes at the expense of player flexibility.
Incymo is a Silicon Valley-based company that purports to use machine learning and other analytics to help game publishers maximise advertising revenues. What this means for users is that they can expect an increase in ARPU from new users, as well as a 10% bump to paying customers. Incymo has already demonstrated its effectiveness with some of the biggest names in the video game industry, so it’s definitely worth checking out if you’re looking for a way to boost your bottom line.
When Incymo released its financial report, investors were quick to take notice of the staggering figures – especially since they each amounted to thousands of dollars. But as it turns out, those numbers have a much broader impact than just the bottom line for Incymo – they also serve as an indicator of just how competitive the market for video game development is. Every penny counts and every percent can make all the difference in today’s game industry, so any company that can manage to squeeze more out of their resources is going to be in a very strong position.
At a quick glance, the deck looks formidable. It’s packed with high-value cards such as kings and queens, which are essential for building powerful hands early in games. However, there are some less favourable matchups lurking too – like with cards like得子 (The Pawn), which can easily take out important pieces from your deck.
Our startup is a new kind of digital marketing agency that focuses on driving traffic to your website. Our Unique Pitch Deck will show you how our services can help improve your online presence and give you the edge over your competition.
Slides in this deck
The Incymo AI deck has a limited number of slides, so each one needs to be engaging and informative. The company includes interesting content on the different benefits of artificial intelligence, how it’s changing the world, and how businesses can benefit from its use.
Three things to love
Incymo’s slide deck is full of inspiring ideas and concepts, and it provides a comprehensive overview of the company’s mission and vision. The design is fresh, and it includes many of the key aspects we’d expect to see in a pre-seed deck. This makes Incymo an ideal choice for companies who are interested in cutting edge innovation and technology adoption.
An enormous market
As a data-driven marketing agency, Incymo’s mission is to help its clients create powerful, engaging and predictive digital marketing campaigns. The company relies on cutting-edge technology and analytics to generate valuable insights that can
Incymo has demonstrated the importance of calculating TAM and SOM for video game marketing, regardless of the method used. Top-down methods rely on estimates of how much a game will be played, while bottom-up methods rely on feedback from customers. This information can help developers understand what to work on and market their games appropriately.
The $72 billion per year TAM is hugely naive, bordering on absurd.
It would be naïve to think that $72 billion per year could be profitably allocated to TAMs, as this would be virtually impossible given the current state of the market. Given that TAMs are still in their infancy, there is much room for growth, but realistically any such allocation would only serve to
According to the original estimate, it would take Google and Apple over a year to generate $4,000 per month from game sales. However, as games continue to increase in popularity on these platforms and as developers create more content for their titles, this number may be too modest. If the companies could generate even higher revenues from their app stores through ads and subscription services instead of game sales alone, they would have an even larger fortune at their disposal.
If a company doesn’t have a big market, then its TAM won’t be high. However, even if a company does have a small market, its TAM could still be high due to the amount of potential profit it has. Furthermore, if the company can identify and target new markets that have high TAMs, its profits and valuation will increase even more. Thus, without actually knowing what the TAM for any given company is, executives can get an idea of how profitable their business is by calculating their potential market size relative to others in that same industry.
One downside of the bottom-up SOM is that it does not take into account how much potential customers there may be outside of the 600 people in the sales pipeline. A more sophisticated SOM would be able to adjust its estimate based on how many potential customers are available beyond those 600 people. This would allow a company to more realistically assess its attainable market and grow its business accordingly.
Create a great slide deck for your investors. Incymo is one of the hottest companies in the market, with a lot of potential. However, this slide deck seems to suggest that the company is not yet profitable and may not be able to find enough customers to justify its investment. This could dissuade people from investing in Incymo because it does not seem as safe as other options on the market right now. Make sure that your slides are interesting and informative so that your investors will be more likely to invest in you!
Traction is king
Traction is the key to success. Traction is what makes something move forward and it’s what determines how successful a venture will be. Without traction, a company or individual will not be able to succeed in their endeavors. In order to achieve
Investors are more interested in traction than anything else. This is why the headline focuses on how many clients the company has and how many are in the process of signing up. A more impressive metric would be revenue or results, since this would reflect how well the company is doing and demonstrate its impact on the market.
There are various advantages and disadvantages to making a product available across a game studio’s portfolio. One such advantage is the larger marketing budget that comes with being signed by one of these companies; however, it can be difficult to determine whether or not the product has actually been used by this budget. Skunkworks within the same game studio may have access to smaller budgets, but they typically do not have the recognition or name recognition of larger studios. Independent developers typically have less capital, but often better knowledge about their target audience and how best to optimize their product for maximum marketability.
A healthy sales pipeline is the key to a successful sales operation, and having someone “in the process” can mean anything — from an early-stage lead to a signed contract. Without closer qualification, this metric is dangerously close to being yet another vanity metric.
A somewhat clearly defined problem/pain point
Problem: Procrastination is a common problem that many people face. It’s often difficult to get started on tasks, and we often put them off because we don’t feel like they are important.
There are a few ways to overcome procrastination.
With so much at stake, it’s no wonder that marketing for mobile games can be quite fierce. The top slots on the app charts are fiercely contested, and companies are often spending huge sums of money on initiatives designed to stand out from the competition. This is particularly true when it comes to developing new games; a single mistake can see a company plummet down the charts, which means that every dollar invested in marketing is essential.
Often, it is difficult to determine which ads are actually performing well. In order to increase the chances of targeting successful ads, iterating on those ads can be time-consuming. This problem is compounded by the fact that gaming user acquisition marketers often have a small sample size with which to experiment.
Based on the information provided, Incymo’s pitch deck seems decent. However, there are a few things the company could improve or do differently in order to really get investors’ attention. For example, Incymo could add more concrete examples of how its technology would benefit businesses and consumers, as well as explain more thoroughly how it plans to make money off its product. Additionally, the company could highlight potential partnerships and acquisitions it is targeting in order to generate broader scale adoption for its platform.
The next few weeks are going to be a wild ride. I’m not just talking about the tumultuous political landscape; I’m talking about the new, futuristic BMW M8 that’s waiting for me in my
