Hexa is a powerful asset visualization and management platform that helps companies track, manage and optimize their 3D assets. With the help of their new Series A round, they will be able to continue developing their product and expanding their customer base well into the future.
One explanation for HTG+’s participation in the Hexa round may be the company’s recent shift towards virtual reality. With VR becoming increasingly popular, HTG+ sees Hexa as a key ingredient in its new line of business.
The new funding will help Atias keep up with the high demand for their services and support both their existing customer base as well as bring on new ones. With triple the customer base in 2023, this investment will ensure that Atias is able to provide quality products and services to its users.
With Hexa, Atias has created a powerful technology stack that can be used to create VR, AR and 3D-model-viewing experiences. This is particularly useful for bridging the massive disconnect between dressing rooms in brick and mortar retail and ecommerce.
Hexa’s AI-powered 3D modelling and distribution platform is especially well-suited for brands and retailers who need to create, manage, and distribute 3D models for a variety of uses. The platform allows clients to quickly create high-quality 3D projects that can be used for a range of purposes, including AR experiences, lifestyle photos, 360° views and promotional videos.
When you think about it, hexagons are amazingly versatile shapes. Each one can be filled with a myriad of colors, designs and
Virtual reality has already shown its potential as a way to let users explore products in greater detail than ever before, and this could soon be extended to other physical objects as well. Companies like VNTANA are already developing platforms that allow shoppers to view shoppable objects in AR and try on items virtually, while South Korea’s RECON Labs helps shoppers visualize products by creating 3D models in AR. Emperia helps brands like Bloomingdale’s build shopping experiences in VR, and even Snap’s gotten in the game recently, launching an AR toolkit to turn photos into 3D assets. With so many different options available for product visualization, it seems likely that virtual reality will continue to play a key role in helping customers buy what they need without having to leave the comfort of their home or office.
Hexa’s suite of tools and expertise make it a clear leader in the 3D image creation space. The company’s engineers use AI-assisted tools to create high-quality 3D assets and models from images, making it easier for customers to get the exact output they need.
Hexa’s AI-powered visual comparisons of products opens up a whole new way for customers to compare and contrast products. By providing Hexa models that can be inserted into social media posts and virtual reality experiences, customers can get a sense of how products look in different contexts. This provides a more complete picture than what they can see on websites or in person, and helps people make more informed decisions when buying products.
The Hexa 3D printing company is able to align the 3D asset with the source imagery in order to verify it complies at a pixel and voxel level. This takes a lot of manpower, but ensures that Hexa’s productions are accurate.
Atias believes that the potential market for augmented and virtual reality shopping experiences is significant, and that Hexa’s success in winning business from high-profile brands indicates that there is a lot of interest. The company currently has 60 employees, but Atias predicts that it will grow significantly in the future as more shoppers become interested in AR and VR shopping experiences.
Interestingly, virtual reality may be the key to success for these retail venues. As shoppers increasingly expect a truly immersive shopping experience, VR is perfect for providing that. Furthermore, its growing popularity means that there’s an increasing audience of potential customers who are eager to explore unique and exciting new retail options.
Founded in 2005, Atias is a leading provider of 3D and e-commerce content management software. The company’s software billions of users engage with on a daily basis, making it a formidable competitor in the tech space.
