Online shoppers use product reviews as a means of confirming their purchase decision. 92.4% of consumers reportedly relies on product reviews when making a purchase, in order to gain confidence in the decision they have made. It is understandable that people would place such importance on review content, as the average consumer is unlikely to have personal experience with the products being purchased. By reading through and analyzing product reviews, shoppers can be assured that they are making an informed decision about what to buy and can expect similar results when trying it out for themselves.
As a startup aiming to help shoppers through access to video reviews and product ratings, Indent is striving to provide merchants with an essential customer feedback tool. Utilizing VREVIEW, the company’s chatbot-based marketing tool, Indent hopes to provide e-commerce merchants with valuable insights into how their products are being received by their customers. This data can then be used to help tailor future product offerings and drive increased sales for businesses.
Given Indent’s high conversion rates and its recent funding round, investors appear to be happy with the business model. The company plans to use the money to expand its video platform, which could attract users and advertisers.
The company’s main focus is on helping online merchants increase sales and visits from overseas customers, with plans to enter the U.S. market in the second quarter of this year. Indent has already been working with 3,800 online merchants in China, Japan and South Korea, mainly direct-to-consumer brands.
Compared to other ecommerce platforms, Indent seems to be doing quite well. Their video review platform apparently helps boost orders by 6x, which speaks volumes about the efficacy of their platform. The majority of their users are also said to be active online shoppers in South Korea, showing that this platform is well-known and used by a large number of people. It could be speculated that the success of Indent may have something to do with the ease and convenience that videos offer merchants.
Since its launch in beta last April, Spray – a B2C video review service created by Yoon – has been garnering both interest and criticism from consumers. The app allows individuals to upload and share customer-generated videos of products, which can then be shared among friends or used to influence purchasing decisions. The company’s latest innovation, Spray+, which is still in beta, will let businesses use the app to showcase their reviews on their websites. By staying ahead of its competitors, Yoon believes Spray+ will help merchants build trust with consumers and increase sales volumes
Spray is a new AI-powered shopping recommendation system that analyzes users’ shopping behavior and preferences to recommend products that fit best for them to sell. Merchants or influencers can use this information to improve their marketing strategies, and increase sales.
Indent, which has been gathering data on the actions of buyers, has found that 66 million products are recommended to buyers based off of their past actions. The company recommends products based off of what is most likely to be desired by the buyer and also takes into account other factors such as price and availability.
Currently, the company generates revenue from VREVIEW subscription fees from its merchant clients and licensing fees from D2C brand merchants when they buy user-generated content (UGC) from their consumers. The goal of the company is to continue to grow its influence and offer premium content to customers in order to maintain their trust. In addition, the company hopes that by providing value-added services such as customer support and retrospective analytics, it can retain and attract even more loyal customers.
This company employs South Korean workers who are paid fairly and given decent working conditions. The company is committed to treating its employees with respect and takes measures to ensure that they are safe on the job. every day,
Despite being a skeptic by nature, I still found the experience of lying on a perfectly still surface, with someone staring into my eyes
