In addition to revamping its app, Spotify is also adding new features inspired by other social media platforms, like YouTube and Instagram. Called Spotify Clips, this feature will allow artists to create 30-second videos that can be added to their artist profiles. This effectively gives them their own version of Stories on Spotify, which many users are likely to find more useful than the current Music Feed options offered on the platform.
By digging into an artist’s backstory, fans can learn more about why they make the music they do, and get a deeper understanding of their creative process. This feature is particularly valuable for those who are new to an artist or who want to explore their roots more thoroughly.
The videos for “Exile” were shot in various locations around London. The video for “Roots” was filmed on the streets of Athens, while “Second Chance” was shot in Seoul. Each video is catered to the location and tells a different story.
After years of testing, the company finally created its own version of Stories called Storyline. This feature would allow artists to share their own insights, inspiration, details about their creative process, or other meanings behind the music. The idea was scrapped in 2019 after many users voiced concerns over how it would be handled and who would be able to use it.
According to music industry sources, Spotify is looking to greatly Increase its use of Stories by allowing Influencers and Brands to curate their own stories. In 2020, it was seen testing this feature with a select few influencers. As of now, Stories are only available on social media networks like Facebook and Instagram where users can share music and Canvas videos.
Spotify’s new feature, which allows artists to share unreleased songs and stories behind them, could prove to be a valuable tool for artists as they promote new albums and tracks. With this feature unlocked for a select number of artists starting this week, it will be interesting to see how widespread its use becomes over the coming months. While mostly aimed at attracting new listeners, this feature could also be used by artists as opportunities to reconnect with their loyal fans who may have missed out on some of their older work.
Spotify Clips was designed to make it easier for artists to create and share short videos that summarize their songs or represent a particular aspect of their music. Countdown Pages is an interactive feature that lets users create pages with previews of upcoming music, similar to YouTube’s popular “Playlist” feature.
Spotify is hoping this new feature will help its listeners prepare for a new release by giving them a countdown timer on artists’ profiles. This way, fans can get an idea of when the release will happen and decide when they want to listen.
The Jonas Brothers announced Countdown Pages, a way for fans to keep up with the band in a more personal way. The pages will allow fans to post photos and messages, as well as providing updates on the band’s progress.
Fans who are big music fans can now do a variety of fun activities on Spotify thanks to the new “Innovation Studio” feature. This includes pre-saving albums, previewing tracklists, and more. This is great news for artists as it makes it easier for people to enjoy their music and connect with them directly.
According to the article, Countdown pages are popular for promoting new music by big names, such as Taylor Swift and Florence and the Machine. Ed Sheeran is included on a few countdowns now, which could mean his new album is gaining attention.
