With ARES, businesses can use Snapchat’s user base of over 150 million to market their products and services. The “Shopping Suite” allows brands to create AR experiences that attract customers in store and online.
AR has been growing in popularity on social media platforms, with more and more people using it to interact with friends and family. However, despite its popularity, there are few pieces of AR content that are engaging enough for users to stay engaged for very long. This is likely because AR content is not always easy to understand or fun to use. Snapchat, however, seems to have found a waytocome up with the competition by developing shopping-related AR lenses. These lenses allow users to try on clothes and makeup in a fun and unique way, which appears to be well-loved by the user base.
The company’s partners use augmented reality lenses to let people try on different apparel and accessories. This is a great way for people to find what they like and see how different pieces of clothing or accessories would look on them. One of the company’s partners is Amazon, which owns Flipkart.
Snap’s new Shopping Suite SaaS product offers customers an easy way to try out different styles of clothing, footwear, and accessories. The 3D viewer lets users look at a product from all angles and the fit and sizing recommendation technology takes into account the user’s body shapes. The enterprise manager allows customers to store and manage their digital assets along with creating AR experiences using Snap’s SDK. Lastly, the help from the Snap team guarantees that clients’ solutions will be customized just how they want them to be.
Many online retailers use customer surveys to gather feedback on their products and services. This information can be used to improve the quality of the products and services, as well as to make decisions about future product lines. Retailers can also use customer surveys to learn more about their customers’ preferences. In this way, they can create a more personalized experience for their customers.
Snap Inc. (NYSE: SNA) has been steadily growing in popularity over the past few years, as millennials increasingly adopt the
Snap’s enterprise package will allow businesses to more easily create and market products on its platform. These tools include the Lens Cloud back-end service for lens developers, which was acquired in April 2022, and the company’s acquisition of Fit Analytics in 2021. Together, these acquisitions help businesses create accurate apparel and footwear sizes from online retailers, as well as convert images into 3D assets with the Vertebrae acquisition in April 2022. These tools will make it easier for businesses to market their products on Snap’s platform and attract more customers.
From personal AR experiences to transforming business with AR enterprise services, Snap is hard at work continuing its dominance in the AR world. With so much up-and-coming innovation within the company, it will be exciting to see what comes next from Snap.
Snapchat is a messaging app with a strongly visual orientation, where users can take pictures and videos that disappear after 10 seconds. The
Snap’s move into the SaaS space is not a random decision. The company has seen success with its messaging app, and it wants to replicate that success with its new offering. So far, Snap’s customers seem to be happy with the new service. Goodr, Princess Polly, and Gobi Cashmere are all seeing significant improvements in their conversion rates, engagement levels with their products, and return rates. With so much attention on user retention these days, it will be interesting to see if Snap can keep customers around for long periods of time by providing them with valuable features and content
In order to monetize its user base and return to profitability, the company has been experimenting with different subscription models, such as the Snapchat+ plan. The plan offers a suite of features that are not available on the free version of the app, such as access to secret chats and enhanced privacy controls. However, rising expenses and stiff competition from Facebook’s Instagram may limit Snapchat’s long-term prospects.
Snap is bullish about its enterprise offerings, claiming that 92% of Gen Z users are comfortable using AR shopping features. These findings suggest that the AR Retail market will have a project value of $1.2 trillion by 2030. With such large potential rewards, Snap’s enterprise offerings could make a significant impact on the way people shop and consume products.
