A startup building what it describes as “frontend-as-a-service” has raised $20 million on the back of strong interest in the market for such tools. Vue Storefront plans to use the money both for R&D, to bring on more tools targeting B2B e-commerce businesses, and for business development after seeing revenues grow 300% in the last 18 months.
This investment shows that there is a lot of interest in e-commerce startups, particularly in Europe. The team at Mirakl has years of experience building successful e-commerce platforms, and they will surely use this money to continue improving their service.
In the rapidly growing field of virtual reality, some of the most promising companies are those that are able to create experiences that are both unique and immersive. One such company is Vue Entertainment, which announced on Wednesday that it has secured $17.4 million in Series A funding. According to CEO Patrick Friday, this investment will help the company accelerate its product development efforts and expand its reach into new markets. Although Friday did not disclose the terms of this round, he stated that it was a “slightly” higher valuation than past rounds and implied that there could be another one soon at a much higher valuation. This news is likely to excite investors who remain wary of virtual reality’s uncertain future, as it shows signs of continued growth even amidst wider market volatility.
The composable front-end framework that the company offers ostensibly brings much of what developers want from back-end development, including increased efficiency and handling of conversion rates and engagement, to the front end. Developers who use it say they save time in their workflows while still producing interfaces with a high degree of flexibility.
Vue Storefront, then, represents the next step on that trajectory: one that others in the same space might also be looking to tackle with more focus in the longer term. In fact, there are already a handful of startups focused on the front end of e-commerce (think Shogun in the U.S.), all of which aim to create an easier experience for consumers by offering integrations with disparate platforms and eliminating some of the drag associated with traditional e-commerce pathways.
For businesses interested in integrating eCommerce platforms, 30 integrations are available as part of the company’s commercial offering. Services like hosting and pre-built versions of popular components are also included, alongside orchestration tools to manage different parts of the integration.
With this news, it is clear that Vue Storefront is intending to become a more well-rounded product, incorporating features such as shipping and logistics into the front end mix. This will make it easier for users to buy and manage products from within the web interface, making online shopping that much more convenient.
Since Felix began focusing its business strategy on less developed markets in Europe, the company has been able to identify and invest in startups that are helping e-commerce businesses do business in today’s market conditions. With this investment, Vue Storefront becomes the latest startup to be backed by Felix.
With ecommerce respondents citing an overall decrease in traffic growth, it seems as though the industry is still looking for solutions to improve customers’ experiences. One of these solutions may be found in Vue Storefront, an open-source ecommerce platform with a strong community of developers and partners who are constantly working to make it better. With decreased traffic rates likely being due to various factors such as increased competition and fragmentation within the industry, benefits like those provided by Vue Storefront could help reinvigorate the market and provide consumers with even more choice when shopping online.
Vue Storefront is the company name for a new subscription-based streaming service that offers users access to a variety of channels and programming libraries. The company says its technology platform allows for “semantic push” notifications and program integration so that users never have to miss a beat.
