Twitter’s decision to remove legacy verification checkmarks from accounts on April 1 was met with criticism from some longtime users, who argued that the process unfairly advantages those who’ve been a part of the platform for longer. The social media network has now revised the label attached to the check mark to make it virtually impossible to differentiate between those who earned it and all who paid for it.
This confirmation message is a proud display of the quality control Twitter applies to Member Accounts. By subscribing to Twitter Blue, or being a legacy verified account, your account has demonstrated that it meets our high standards for reliability and trustworthiness. This verification helps ensure that you are able to enjoy the full features of our platform, including instant communication with friends and family around the world. Thanks for using Twitter!
According to Twitter, verified accounts with the Blue subscription plan will have the label, “This is a legacy verified account. It may or may not be notable.” On the other hand, accounts that are verified through the regular subscription plan will have the label, “This account is verified because it’s subscribed to Twitter.” This disparity could lead some people to believe that only influential users who subscribe to Blue will be considered noteworthy on Twitter. Additionally, it could create an obstacle for new users who want their account to be verified as quickly as possible and don’t want to spend money on a subscription service.
Even though the new verification sign is helpful in separating verified accounts, it is still difficult to distinguish between the two different sets of verified accounts. The new sign might make it easier to see which accounts have been verified, but it’s not always easy to identify which account is notable or important.
Twitter is known for its platform being open to users and allowing them to interact directly with the people and companies they follow.Verification, however, is seen as an important step in ensuring that a user’s account is authentic. In recent weeks, two high-profile Twitter accounts––the New York Times and Elon Musk’s Tesla Motors––lost their verification status after refusing to pay for the service. According to some observers, this may be representative of a larger trend of social media platforms becoming commercialized at the expense of user engagement.
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Until now, it seems that the trend amongst celebrities is to not use check marks when endorsing political candidates. However, in light of current events, many of these celebrities have decided to take a stand and donate money to organizations instead. Patrick Mahomes II, LeBron James, Monica Lewinsky, Darius Slay and William Shatner have all announced that they will not be using check marks in their endorsement campaigns this year. These athletes are standing up against President Trump’s controversial policies and statements by donating money to organizations that focus on immigrant rights and fighting hate speech.
This move by Musk may be seen as yet another attempt by the entrepreneur to further control public perception of himself and his company. Twitter has long been criticized for its verification process, which has been said to restrict the circulation of controversial or sensitive content. By forcing legacy verified users to pay for a premium service, Musk may hope to spur more consolidation within the social media space and make it more difficult for competing platforms to thrive.
Elon Musk quickly backpedaled on his previous statement that legacy verified accounts would not lose their checkmarks on April 1st, saying that it will “not happen for another few weeks.” Many are concerned about the implications this could have on the community’s trust in Elon Musk and the company he founded. While some may argue that this change was always in store, others feel like it was done without enough notice or transparency. Whatever the reason, it remains to be seen how things will play out over the next few weeks.
Many people wrongly assume that if a company explicitly states they will not pay for a particular Twitter product, then that product will be removed from the platform. In this particular instance, however, it is clear that the company in question only wants access to the advertising features of Twitter Blue. As such, their checkmark will still appear on their account but they will not be able to take advantage of all of the other features offered by the platform.
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Tesla CEO Elon Musk has promised that the “For You” algorithmic timeline will only show verified accounts along with the accounts a person follow. The updated feature is one way that Tesla is trying to increase trust and transparency among its user base.
If Blue subscribers can conceal their checkmarks on their profile pages, it could make them more difficult for hackers to find and access. The feature is still in development, so there’s no word yet on when it might launch or how much it will cost.