Strava is excited to announce a new in-app integration with Spotify that allows users to easily access music, podcasts and audiobooks while tracking activities. The integration allows users to control playback of content right from the Strava app, allowing them to listen while running or cycling, for example. This is a great way for Strava users to get some added entertainment while they track their activity progress and improve their overall fitness regime.
Spotify users rejoice as Strava joins forces to provide an easier way to listen to music while working out. With this new integration, navigating between the two apps is no longer necessary when adjusting the music that you’re listening to. This makes it easier for users to focus on their workout without distraction, making it a great addition to Strava’s record screen.
The partnership between Strava and Spotify will allow users of the music streaming service to integrate movement data into their snatches and runs, making it easier than ever to track fitness progress. This new feature further solidifies Strava’s position as the go-to platform for connected fitness, with users from all over the world sharing their updates on global leaderboards.
The integration between Spotify and Strava allows both users to have a more comprehensive understanding of their own fitness metrics, as well as providing insights into other listeners’ activity patterns. This enables Spotify to better understand the music that its listeners are enjoying, and provide them with tailored content accordingly.
Strava has been gradually but surely branching out beyond its core fitness app into other areas of activity. Recently, the company partnered with popular social media platform, Snapchat, to launch a new Lens that lets users share their fitness journey on the app. The Strava Activity Lens works by connecting directly to your Strava account, giving you access to stats and activity maps from your recent workouts. This is an interesting move for Strava as it seeks to build a larger rapport with its user base and generate more interest in its core product.
If you’re a fitness enthusiast, Strava is definitely worth considering. The site allows users to track and share their workouts and races with friends, as well as upload photos for posterity. It also boasts a strong community of like-minded individuals who can offer encouragement and advice. If you’re looking for an easy way to keep track of your progress, Strava is definitely the service for you.
In addition to its offering of activities and routes, Strava also offers its users the ability to map their surroundings in great detail. With the acquisition of Fatmap, Strava is taking another step towards providing a complete platform for outdoor enthusiasts.
