Twitter announced in March that it would begin charging a minimum of $42,000 per month for its API services. Although Twitter has been one of the most popular platforms for both businesses and individuals to share information, Microsoft is dropping Twitter from its advertising platform next week. This move may signal judgements by businesses about the viability of using Twitter as a marketing tool.
According to Wired, the new pricing details for the AppleCare+ program will overwhelmingly price out nearly everyone. The basic plan now costs $99 per year, which is up from $8 per month. However, adding either an iPhone or iPad protection plan bumps the price up to $199 and $299, respectively. The Plus plan offers additions such as accidental damage coverage and a theft protection plan for an extra fee of $99 or $199 per year, respectively.
The move by Microsoft signals that the technology giant is willing to pay big money for high-quality content on social media platforms. With its $2.15 trillion market cap and roughly $100 billion cash on hand at the end of last year, Microsoft obviously has the resources to pay top dollar for popular tweets. However, this decision may also be a statement by Microsoft about its commitment to quality content on social media platforms – especially Twitter – and its belief that it deserves premium prices for such products.
smart campaigns customers today received a notification that their multi-platform support for twitter will end on April 25, 2023. The decision was made due to Twitter no longer being supportive of the product. In replace of this feature, digital marketing center (DMC) will take over as the preferred tool for managing all communication and content across multiple platforms.
Microsoft is discontinuing its free social media management service, Twitter, in favor of a paid subscription. This means that users will no longer be able to access their Twitter account or manage tweets through the service.
Many businesses are still using Microsoft Advertising to create content for their Facebook, Instagram, and LinkedIn pages. However, they will still be able to manage and create content through the platform. This means that these businesses will not have to change their current strategies in order to continue publishing on these platforms.
Musk’s tweet comes just days after Facebook announced that it would be migrating its users’ data to Ireland. Both companies have been in the spotlight for their handling of user data and this latest move could strengthen criticism directed at them. Some users are concerned that moving Facebook’s data offshore will make it easier for the company to comply with government requests for user information. Musk’s tweet suggests that he is also opposed to Facebook moving its data overseas,
Microsoft has been accused of using data from Twitter to train its AI models, which is in violation of Twitter’s license agreement. It looks like Musk is ready to take legal action against the company, and he may have a valid point. While Microsoft is licensed to use Twitter data for training purposes, it clearly did not follow the terms of the agreement by teaching its AI models illegally using text data from the internet as opposed to original tweets from actual people.
Microsoft and Twitter have been on bad terms since Microsoft invested billions of dollars into OpenAI, a company founded by Musk. Musk has repeatedly bashed the platform, most recently announcing he is planning his own rival initiative. This animosity may be rooted in Microsoft’s history of antitrust violations, as well as its investment in OpenAI which could leave Musk at a disadvantage.
While Tesla’s stock price dropped after its CEO, Elon Musk, announced on Twitter that he was considering taking the company private, some investors are applauding his decision. This comes as a bad time for Musk, who has been more actively working to win over advertisers after reportedly losing more than half following his takeover of the platform in late October.
Twitter is a powerful medium for distributing information, but it has been criticized for its ability to cause harm. Earlier this year, Adweek editor in chief JimMEcart said Twitter’s “destructive force” is harming the industry. In May, Chairman and CEO of NBCUniversal Steve Burke said that he was “concerned about how Twitter is impacting society.” It remains to be seen whether or not these concerns will cause advertisers to flee the platform, but Zucker seems open to hearing them and isn’t likely to make drastic changes without consulting with his partners first.
Musk’s decision to charge so much for Twitter’s API access is likely killing traffic to the site from outside sources. One entrepreneur points out that this move is also hypocrisy, as Musk himself has been known to rip off other companies’ intellectual property in the past.
