Snapchat is constantly updating its features to help creators get noticed and make a living. Recently, the app has added new ways for creators to advertise their content and make money. With Snapchat’s new search feature, users can easily find content they are interested in, while the “Stories with Gold” feature lets creators earn extra money from
The pilot program was a success, as it allowed select creators to earn a share of the ad revenue that appears between their Stories posts. Now, those who have at least 50,000 followers and 25 million monthly Snap views are eligible to enroll in the program. The program is meant to help Creators monetize their content and grow their audience.
Creators on short form video platforms like TikTok are typically paid by the number of views their videos receive. With ad revenue being a large share of earnings for these creators, sharing ad revenue on these platforms has proven difficult. YouTube Shorts is trying to make this work by dividing ad revenue among creators based on how much time they spent creating and polishing the video.
Short form monetization is difficult because it’s hard to embed an ad in the middle of a video and it’s unclear who should get revenue share for watching a video before or after it. This makes monetization difficult for creators, who don’t want their videos to feel like ads. Additionally, if someone watches a video later in the feed, they may not see the ads that were placed between those two videos.
It seems that Snapchat is looking to side step the issue of creators not being paid well for their content by offering revenue share on Stories. This is a clever way to get creators more money while also encouraging them to use the platform more. The pilot program seems to be working, as users are spend over twice as much time watching Stories from creators in this format compared to last year.
According to Snapchat, the platform’s strategy for both Stories and Spotlight, its TikTok rival, are closely linked. If a creator builds a large following on Spotlight, for example, then of course they will end up with more Stories viewers. However, even if a creator only has a handful of followers on Spotlight, their Stories may still garner significant engagement due to the exclusive nature of the feature. In addition to àllowing creators to build larger audiences organically through promoting their content on other platforms where it is likely to be found.
SNAPCHAT stories need to be regularly updated in order to keep followers interested. This may require the creator to upload new Stories more frequently, depending on the feature Snapchat has introduced for scheduling Stories.
Snapchat is continuing its push into becoming a platform for creatives by making it easier for them to get noticed and monetize their content. Now, any Snapchat user can post Stories publicly, which makes it easier for them to reach a wider audience. Additionally, Snapchat is integrating Spotlight content into Snap Map so that creators can gain exposure across the network. And with an exclusive integration from Linktree, users can easily find themselves on other platforms as well.
